Local Search Marketing Services - Get More Customers!

More and more people are tuning to Google and the other major search engines to find local businesses as opposed to the old fashioned use of the yellow pages. Think about it, isn't it much easier to enter "dentist in Dallas" into Google than thumbing thru the yellow pages and trying to find the correct category to look under.

Today over 60% of people use the Internet as their primary source for finding local businesses...are they finding you or your competition?

The way to target this local traffic is to get your business online. Even if your business does not have a website, it can still be entered in the local search directories and appear for local searches for your services and products. Getting your business listed in these directories is even more critical with the rise in use of web enabled cell phone and GPS devices.

Local Search Directories far exceeds the more traditional forms of marketing allowing you to post pictures, videos, and customer reviews. Additionally unlike the yellow pages where the business with the largest advertising budget gets the biggest ad and visibility, your businesses position in local search results depends on ranking factors not advertising spend. Local search is free and if you optimize your listing you can beat out all your competitors and rise to the top.

Here are some of the things you can do to optimize your local business listing within Google:

1. Go to the Google Local Business Center and add your business. Be sure to complete as much as the profile as possible.

2. Get Citations for your business. A citation is where your business name and address is mentioned (or cited) on another website. As Google crawls the web it keeps track of where your business name, address, & phone number are listed and awards you a point for each reference. Getting more citations will help your map listing rank higher. Business directories are a great place to gain citations.

3. Encourage customers to review you business. The Google Maps Listings allows the public to add reviews to your listing. Getting more and more reviews will help to improve your ranking.

By: Steven Neil

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