Local Clubs Can Now Deal Directly With Major Sponsors
Until recently genuine sport sponsorship has been reserved for the major sports organisations operating at the highest level with corporate like structures and highly paid CEOs. The sports that have attracted the big sponsorship money are those that qualify for prime time television in the capital cities. The sports that attract the viewers.
It is understandable that this is the case because corporate sponsors apply sophisticated valuation models that demand certain returns on investment and the only way to justify the big money is by dealing with similarly professional sporting organisations that speak the same language and can make the argument in favour of the big amounts to sound plausible, ultimately justifiable. After all, if the concept did not work then sponsorship money would quickly dry up.
This is the economic reality.
How Local Clubs Can Be Involved
You should by now be wondering just how this relates to you or your sport club of maybe 50 or 100 or 200 people playing in a relatively low level possibly midweek competition. How can you be involved in a big sponsorship deal. The answer is not so much the internet but what the internet provides. The broad answer is viewers, however "broad" is a thing of the past, and narrow is the way of the future.
Narrowcasting and the Internet
Broadcasting is a process of sending a message to as broad an audience as possible with the hope of attracting those that are interested. Narrow casting is identifying those with interest and communicating a tailored and highly effective message directly to them. While narrow casting is a more effective and lower overall cost method, it is more expensive per person - because it is more effective.
A new and free service is now available for sport clubs that brings them into the vision of the major sponsors who can use a narrow casting method to deliver a targeted message to the members of the club.
The free service is being provided by the Australian web site SportSponsorship.com.au and has the potential to revolutionise the way sporting competitors are remunerated and how clubs are funded.
