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Long Tail Keywords Deliver The Traffic
Chris Anderson's article in Wired Magazine about the benefits of tapping into niche markets over selling popular products gave birth to the idea for long tail keywords. Anderson proposed that it makes more sense to operate in a market with a targeted niche and less competition than to compete on the popular front where competition is high. Anderson's theory has been put to work on the Internet rather effectively. Most Internet users instinctively understand what a long tail keyword is. They are really nothing more than the natural phrases that are typed into searches to help users land on the pages they really want. The more detailed the phrase, the more likely it is for a searcher to obtain the information they really need or want. The idea here involves taking advantage of the way people actually use search engines when they want very specific information. Instead of landing on a site with cursory information about a topic, a user that inputs phrases is more likely to find sites that fit the specific need. A person looking for information on the cast for a specific television show, for example, might type in the show's name. Or, they might include the words "cast list," "cast and crew" or "actors in" for example. These particular terms generally don't have the competition for ranking that other search terms might. This means it might be easier for a site owner to obtain traffic based on the new keyword phrases. Long tail keywords deliver on the benefits. These can, when used correctly, drive more targeted traffic over the long haul. The benefits of using long tail keywords include a potential for a higher conversion rate (since the exact focus of the searcher's request has been met), easier ranking on search engine sites, increased traffic and, consequently, increased revenue. Basically, the benefits come from tapping into a lot of different tailored searches, rather than trying to compete with thousands of other sites that focus solely on the main single-word keywords. Understanding how long tail keywords work is one thing. Actually making them work for a website is another. There are a few ways to go about this. One way that site managers often use is to purchase or use a tracking program such as HitTail.com. This program analyze a site and makes suggestions on long tail phrases that might work. HitTail is easy to use and very helpful. Another method involves actually looking at the phrases visitors to a website type in for internal searches. This can be a great way to find out exactly what things visitors are searching for, which can lead to better optimization. The Google Adwords Keyword Tool and other similar programs like Ad Word Analyzer software can also be quite beneficial. There are a couple of other ways to pick the right words. Looking at the competition and seeing the words they use can help quite a lot. So, too, can simply adding to a site in a natural way by filling it with content that is useful, relevant and includes long tail keywords that feel like a natural fit for the site. Getting started in optimizing a website with long tail keywords isn't very difficult. Most people suggest looking at competition sites to see what they do and then figuring out the best phrases to use in the optimization process. Next comes a need to increase content that could help in tapping into the traffic. And of course, do consider using keyword tools to speed up the research process. Increasing traffic on a long-term and steady basis takes work. It's not necessarily a snap, but it is ceratinly worth the effort. Long tail keywords can make this happen. Article Directory: http://www.articledashboard.com About the author: Jeff Alderson is a Florida based software developer. He is an expert on PPC and SEO strategies. To boost sales, Jeff advises using a keyword tool to uncover money-making keywords |
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