Making Your Website To Work

Let us consider that you have just got your degree and are ready to set sail in the world of business. But before you can step into a business, you require a website. So, you go to a programmer or a web designing agency and pour in hundreds of dollars to create a website. The design is stunning, blended colors make your website look the best which has been ever designed. You have even got a flashing banner at the top of your page. But you seem to be a little skeptical about it and then you send it to your designer. The design goes back and forth for days and at last it gets settled and you seem to be the happiest person on earth.

Suddenly, you remember that you have missed your copy. You go to your designer and ask him to make one. Then you are ready to set sail and you go live. But think for a second time, is it enough. Of course your site has the best looks and the perfect design and if you were offering any graphical service then this would have just been fine. If you really want your website to be worth it, then keep on reading to know more.
What is in it for me?

When people decide to purchase an item they generally ask themselves the question, what is in it for me? Knowing this factor, still the promotion says everything about you. You can be a great athlete, a person who has made to the top of the class. You could have joined any big organization whose name has a big reputation. You can be anything. But what your clients ask for is, whether you can solve their problems? Can you understand their needs and provide a solution?
Usage of sticks and carrots

The motivating factor for people differs from person to person. If your motivating factor is a nice thing then it will be shown in your writings, whereas clients have pain as their motivating factor. You will have to understand their pain and tell them what will happen if they continue to be the way they are.
Don’t use jargons

If you are communicating between groups then you can use short words and abbreviations. But if your readers are global then you might not want to use them. It will not only confuse them but will also make them uninterested in your content. Write in a plain manner as if you were communicating to a layman and be personal wherever required.
Stay connected with your clients

If you are launching a new product or a service it is better to stay connected with people who need it. Be in constant touch. Talk to them about their problem, get to know them personally. Try to find out what is affecting them and how you can help them to overcome it. Do not just get to know your local clients; get to know your clients internationally. Connect with them through your site or blog.
Do not write for the paper but for the screen

You should understand the difference between how people read on a screen and on a paper. When you are writing you should keep in mind that you are writing for the screen. Keep the font to a size that is legible. The font should be at least adhering to the size 12. Stylish fonts should not be used. Times New Roman is the best font used for professional purposes. You can use italics whenever necessary but do not overuse it.
Make them to execute the action that you were waiting for

If a visitor comes over to your site and later just walks away then it wouldn’t give any meaning to you site. You should allow access to your site by means of a sign up. You can attract them by providing anything for free, like an e book or something. Provide facilities to exit or enter into the sign up page. If they find any problem then provide with a section that deals with it. Many websites now a day have live support to help customers. If you can provide a live support then it is an added advantage.
Never delay list building

If you are not ready with the idea that has to be written on your site then you can just provide a squeeze page. Later you can build your list with any freebie that you can offer.

Below is a checklist provided to help you to summarize what you have read.

1. Is your copy ready and aligned?

2. While writing an article always use the word ‘you’ wherever possible rather than using the word ‘I’ or ‘me’

3. As far as possible try to sound personal. Many people will tell you to write a professional sounding article where every time you say ‘We’ instead of ‘I’. It helps none.

4. Remember that the people whom you are contacting are normal people. So do not use jargons.

5. Whenever your clients decide to describe his problem he uses the word Re-write.

6. Always be prepared to take action for any calls.

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By: Naor

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