Measuring The Social Media Roi

Social media is one of the fastest growing areas of Internet marketing service today. Businesses opting social media to maintain their relationships with the customers have enjoyed a surge in popular interest and in search engine results as well. There are many businesses still considering that not staying current with the SEO and social networking trends may affect their Google page rank. This could be because social media offers a wonderful opportunity for back-linking and referral traffic which are considered as the key components to any SEO services.

While some firms are neck deep in social media and are turning it into a revenue-generating business, recent research by the British web hosting firm Fasthosts reveals that an alarming 41 per cent of firms don't use SEO as part of their marketing campaign. The findings further revealed that a whooping 38 per cent of Brits admit that they look for social media material from firms before making a purchase.

The reasons for not choosing the social networks as a reliable media to promote their firms could be different. It is agreed that social media is a relatively new medium for most of the businesses and, as a result, most of businesses are likely to have different priorities as they continue to invest in this new medium. However, this media is not a one-size-fits-all solution for most of the businesses. Paying to optimise their positions could be costly for some, while others admit that their past attempts to optimise their online visibility have failed. The most important factor to consider is that there still lies the difficulty in measuring the effectiveness of social media ROI.

As businesses today are more and more involved in making blogs and social networks as part of their marketing strategy, it is apparent that they have turned their attention to the questions regarding the ROI in social media. Recent research shows that a Google search entry for “ROI social media” returned over 2.5 million hits, many of them seemingly relevant.

One way of measuring this is to consider if an increase in the website visitors is correlating with the increase in sales. But most of the businesses measure the other way round calculating the return on sales and comparing it with the cost spent on launching a blog. Measuring customer investments in a social media relationship reveals the chances of a long-term pay-off. There are many social media product suites that can be useful in measuring the ROI, and services like Google Analytics really provide a powerful baseline to track the ROI with the above mentioned parameters. However, the point is not to rely solely on the numbers, but on what the numbers end up leading to. That is finding the latest trends, and tracking them back to their point of origin.

By: ashleygerrald

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