Mobile Billboards As An Effective Advertising Medium
How do you describe a mobile billboard? Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.You can see it in various forms. You can see it in advertising trucks, or vehicles built specifically to carry billboards around.
Why are so many businesses using this medium to get their brand or message across to the consumer? I have some unique insights I am going to share that I have gained from running my own mobile billboards company.
First off, let's talk about it's expenses. Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards. With the cost being very competitive if not better there is another advantage that weights it in it's favor. Actual impressions or exposure to the consumers. Compared to regular billboards a consumer could just drive by it without noticing it. But the way in which a mobile billboard get's it's message across, it is much more effective. And the way it does it is by being right in the consumer's face. You can't just pass it by. It is at eye level and with you in traffic. This is powerful.
A consumer who is going through traffic, with an ad message right in their face can't be turned off. That is one of the obstacles that TV and Radio face as traditional forms of advertising. With the invention of satellite radio and Tivo, a prospect could practically go without commercials. So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer's mind. If you want to build brand recognition as a business, there aren't too many better ways to display your ad than by showing it in beautiful color as a full color display ad. It speaks loudly for attention. And when the prospective customer is stuck in traffic with nothing better to do, you don't have to be as loud as other types of advertising.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business. More leads and more sales are going to happen by using this type of advertising. You are guaranteed exposure. You are pretty much guaranteed to getting your message read and heard. What else could an advertiser want.
You can see that it is working by the sheer number of many more businesses using it to advertise. In 2004 alone, there was over $5.8 billion spent on this form of advertsing. With all that money being spent, it must be working.So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.
