We live in an era of Mobile Communication. In the past few years there has been a steady increase in the number of companies manufacturing mobile phones. Simultaneously there has also been an equal increase in the number of mobile phone service companies and mobile solution providers. Advertisements from competing manufacturers and service/solution providers of mobile industry time and again seem to harp on an attempt to create “A Superior Image” by emphasizing on the two important aspects i.e. how to target the common public and the affordable rates.
This has certainly influenced the mobile industry (mobile phones, services and solution providing companies).There has been frequent switching among customers. Instead of concentrating on building clientele in the short term the time has now come for the these companies to identify their specific and unique strengths , corporate image , brand value or service , position themselves accordingly and build long term relationship and loyal clientele among specific consumer segments.
In today’s circumstances, it is imperative that communication is hassle free and cost effective. Today all over the world, the mobile industry is doing quite well, offering reasonably good products and services at affordable rates. Do you remember when the first mobile hand set came in the market? How expensive it was with thundering mobile service charges and other solutions.
Comparatively, now everything seems to be quite under control and affordable. Not only mobile handsets have become in-expensive but various kinds of services and mobile solutions are also available at very cost effective rates. The growth rate of this sector is robust and beyond imagination. Different companies are coming out with innovative schemes and price benefits to consumers practically, everyday. Almost all companies have imbibed one philosophy –keep the tariff low and create a huge customer base; and profit will come through volumes.
With this philosophy of attracting customers at low tariff, almost all companies in the world offer and communicate similar services, network and of course price.
Most of the advertisements are similar and it is difficult to relate which creative goes with which brand. They are probably clamoring about the same features. You can think yourself.
What is the great difference between a Nokia, Sony Ericsson, Samsung and other mobile phone?
Similar is the case with other software solutions. Talking about mobile email, today most of the email clients like gmail, yahoo, email@mobile are offering the same services and products. They allow free access to emails on the mobile phone. You can receive, compose, delete emails and view attachments directly from the hand set.
But which of these is better?
It is very difficult to pin point the best, unless they come up with some exquisite and conspicuous features. Email@mobile created a difference by allowing the users to create a Free Mobile Email Id from the handset hence liberating the user from the bondage of a PC. Unless and until these companies think differently and add unique, innovative and mind blowing features to their product, it would not make an everlasting impact on the user.
Last but not the least, no body can survive without giving proper services in this competitive world. The CEO of email@mobile Mr. Arvind V rightly said at press conference
“Service, Service and Service are the only prerequisites for creating a Superior Image. If the customer is satisfied with the service the Image is created and it can be further sustained by superior service.”
Monika is veteran in the field of teaching. As a consummate writer, she loves to share her views with her readers regarding the technological development. As a patron of mobile email she loves accessing her emails on mobile and also writes about them. For more information on email on mobile, log on to www.emailatmobile.com or www.Byanks.com
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