Custom Search
|
|
Mobile Email Marketing: Email Apps For Iphone
With more and more people converting to smart phones, there will be a strong influx in the number of businesses implementing mobile apps, utilities, sites and email campaigns in an effort to reach consumers where they’re most active – on their phones. How does this affect your email marketing? The most successful email campaigns are those adding mobile to their mix of email and social. Email campaigns that offer mobile versions of their HTML newsletter are definitely performing better than those that are neglecting the mobile user. Consumers have their mobile phones on at all times and can access email newsletters at leisure whenever a spare moment arises. As such, some email marketers report high click-through rates on mobile email newsletters. Email marketers can also expect to do more email marketing on-the-go. Some global ESPs have recently launched a free iPhone app. This email application for iPhone users enables clients to add subscribers to mailing lists, send newsletters, track sends, and monitor list activity, all from their iPhones. There will be an increase in email marketing smartphone apps. What will be interesting to see is how these mobile applications evolve from basic applications to more comprehensive tools? Perhaps email marketers will soon also be able to design their newsletters on smartphones, with an emphasis on pictures and videos rather than text, to instantly put together quick email marketing emails if pressed for time. Article Directory: http://www.articledashboard.com Lewis Mossman is a freelance author who has vast knowledge in mobile email marketing. For more information on email marketing he suggests you to visit: www.graphicmail.com/ |
|