There are a number of different strategies and tactics used to generate network marketing leads. But to achieve success, internet marketers and small businesses must first differentiate between a strategy and a tactic. Why? Because too many network marketing people, home business owners and commercial businesses fail at marketing by not using them correctly.
A strategy is the development and planning necessary to accomplish a goal. It's the big picture of where you want to go and what you want the end result to be. It's the who, what, when, where, and why that are involved in the endeavor.
A tactic is the action or the "how" that executes the strategy.
There are three important strategies that savvy marketers exercise consistently in generating the highest quality leads possible:
1. Never pursue prospects. Get prospects to pursue you.
2. Connect with as many targeted prospects possible, the fastest way, at the lowest cost
3. Use a mix of online and offline tools
The biggest eye-opener for network marketing people now is that the traditional tactics for executing these strategies such as conducting meetings, selling to friends and family, cold calling, and even pay-per-click advertising are ineffective or too expensive. These tactics do not drive the three critical strategies to any sustainable degree of success.
Then what is the most effective and affordable tactic today for network marketing lead generation? Voice Broadcasting.
It works for any business, sales professional or organization because it allows marketers to reach thousands of prospects in minutes. Voice broadcasting is a proven tactic that large corporations have used profitably for many years. But now, new technology and the demand for prospecting systems with improved return on investment have made it affordable and easy to use for virtually everyone.
Voice broadcasting systems allow the marketer to send out promotional messages to authorized phone lists that are in compliance with the National Do Not Call legislation. List providers are required to "scrub" their lists to remove phone numbers listed on the Do Not Call list. However, it is incumbent upon the list buyer to get written verification that the list they bought is in compliance with the national DNC list. The top systems have a list scrubbing feature built in for extra precaution.
Another major feature helps the marketer record a personal message in his or her own voice. This can be much more effective in getting responses than canned recorded pitches from superficial spokespersons.
The greatest benefit of voice broadcasting is cost. One thousand 30-second marketing messages can be sent out for only $15.00. That's a dirt-cheap one and a half cents for each audio "commercial."
Voice broadcasting is a proven tactic for network marketing lead generation that gets the most qualified prospects actually calling marketers back about their offers. It brings in responses almost immediately at pennies per call.
This powerful lead generation system can mean the difference between network marketers working hard and struggling, or working smart and gliding.
Jim McDuffey is a marketing consultant who helps commercial and home based business owners increase their sales and income with affordable, easy to use technology. His website at www.AdvertiseByVoice.com is loaded with information, webinars, testimonials and video presentations on voice broadcasting for network marketers, businesses and direct sales professionals.
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