Network Marketing Success - Why Some Succeed And Others Don't, Part 1
You probably found this article because you are involved in some type of marketing, and one of your major goals is to make money. Right? If this is the case, please continue reading.
If you have read some of my other articles, you will notice that I attach a great amount of importance to the reason for doing things, i.e. 'why'. If you are not achieving quite the desired network marketing success you have in mind, I'd recommend that you re-evaluate your way of thinking and get your proverbial house in order.
Keep in mind that every game involves a 'mind-set' and a 'skill-set'. Both are crucial. But in marketing, as in basketball, tennis, rugby, golf and most other ball games, it is the mind-set that separates the pro's from the amateurs.
For everything we do, whether making a cup of tea or creating a seven-figure income, there is a motivation, or a 'motive', for action. Upon closer inspection we can actually observe two sub-classes of motivators, viz. those moving us away from pain or discomfort, and those moving us towards reward or pleasure. I don't think we should dwell too much on the negatives, as these could act as inappropriate instructions to our subconscious minds if we overemphasize them. However, it is actually not a bad idea to work up some disgust and say "This is IT! I've HAD IT!" So in the remainder of this article we will deal briefly with the negatives.
If you are not sure of what I mean by 'negatives', let me give you some gentle reminders:
- Are you lacking sufficient free time?
- Is your 401k (or equivalent) enough for retirement?
- Is The Tax Office breathing down your neck?
- Do you live from paycheck to paycheck?
- Are you afraid you might lose your job?
- Do you have to forfeit contact time with your loved ones due to work reasons, or an inability to travel?
- Do you hate commuting?
- Are you sitting in a car for several hours every day?
- Do you just hate working for a boss?
- Does the pittance you receive as a salary disgust you?
- Is it impossible to go on vacation several times a year?
- Do you have insufficient funds for pursuing expensive hobbies?
- Are you disgusted with your tacky wardrobe?
- When last could you afford a trip to the other side of the planet??
- Can you afford expensive procedures such as orthodontic work on your kids' teeth?
- Can you afford the supplements/gym memberships etc to keep you in top shape?
- If you, or your spouse, are over 50 - can you afford some much needed makeovers?
I could entertain you for another five minutes, but I think you've got the idea. To summarize: if you cannot do what you want, when you want, where you want, with whom you want to, for as long as you want to, then you have reason to feel despondent. Society has played a very nasty trick on you by making you believe this is inevitable. That's a big lie!
Online marketing is one solution to this dilemma, if you do it right. But if you really want network marketing success in a very short time, you must go for it flat-out, which means your motivators (your 'why') must be in overdrive. Moving away from stuff you despise is one side of the picture. In my next article I will discuss the positive motivators. See you there!
Deon H Reynders is the CEO of Visionary Marketers and lives, with his wife Marijana and an assortment of four-legged and feathered friends, near Toodyay in the Western Australian wheatbelt. Deon is an accomplished marketer, electronics engineer, coach, trainer and published author. You can read more of his articles on network marketing success factors here.
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