New Samsung Ecological Mobile Phone

In today's fierce and competitive market, how can a company sell more cell phones? One answer: produce new "green" phone models. Samsung, the global Korean consumer electronics corporation, announced during the Seoul World IT Show, their plans to offer two environmentally friendly handsets. The first is the W510. Manufactured from corn-based bioplastic, the W510 is free from risks associated with hazardous heavy metals, like lead. Hg and Cd.

This is the first bioplastic-based phone from Samsung. On the other hand At the CES in January, Samsumg was not the first or only big-time manufacturer of consumer electronics who utilizes the unconventional material Fujitsu showed off a laptop with a bioplastic case. Furthermore 3310 Evolve has been produced by Nokia, a cell phone partially constructed from biomaterials.

Removing petroleum-based plastics is a valuable proposal, due to current research, it is common knowledge that corn is an acceptable substitute for fossil fuels and plastics are not a sustainable resource. We hope that Samsung's newer models will be converted to a more sustainable, next generation state of art bioplastic even though we understand, the thought process behind testing out the market for bioplastic with cheap and readily available corn before any decisions are made.

Samsung has come out with a new phone. Assuring the public that the mobile doesn't contain the nasty petrochemical PVC, the F268 (Polyvinyl chloride) or Brominated Flame Retardant, a flame retardant containing bromine (Brominated flame retardants). This phone is a positive step in the company's plan to stop using PVC and BFRs in all of its cell phones by the year 2010.

Samsung has received accolades from Greenpeace for it's environmentally-friendly electronics. The recent "Greenpeace Guide to Greener Electronics" is the basis for this. which cites that since March the company has earned a ranking of 7 out of 10. putting it beside the best. Regularly, it also garnered leading points for its PVC and BFR phase-out timeline. On the other hand while Samsung started to introduce into the market its PVC-free LCD panels last November, it only lost points on the strict Greenpeace ranking system when it faild to install a complete take-back and recycling program.

By: Lucy Evans

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Lucy is a freelance journalist with an interest in recycling and www.envirophone.com.