No Matter What Mlm Company You Are With...you Only Have 4 Products

I don't care what network marketing company you are with...you have precisly 4 products to offer. Whether you have a product catalog that is hundreds of pages or you offer a service, until you understand your 4 (and only 4) products, you’ll be going nowhere.

In MLM your four products are: 1) The company’s products and services, 2) The company’s independent distributor/representative opportunity, 3) You the sponsor, and 4) Your support and training system.

Now let’s consider how unique each of your 4 products is.

1) The company’s products and services – I’m sure they are great. You wouldn't be associating with the company otherwise. It is most often the case that network marketing companies have great products. The trouble is, once a consumer knows about the wonderful products, they can purchse from any one of thousands of distributors. Sure, most customers will be loyal to you if you first introduced them to the product and your prices and services are in line with the market. But, if a superior product from another company comes kiss them goodbye.

2) The company’s independent distributor/representative opportunity – Again, I’m sure it is fantastic. That’s why you got involved in the first place. But again, just like with the products themselves, the opportunity is available from countless sources.

3) You the sponsor – Now we are getting into unique territory. There is only 1 you. You’ve got strengths and weaknesses and hopefully you are applying the strengths and continuing to work on your "development areas". Your prospect cannot get You from any other source. If your team already wants more and more and more of you, great, you have a phenomenal personal brand. Now imagine strangers. What if they clamoured for you? Now pause for a moment and ask yourself honestly... would you follow you? If the answer is no, why should your team follow you? Why should prospects follow you when they can get the products and opportunity elsewhere? If you are struggling in MLM, personal branding is your answer.

4) Your support and training system – Within every network marketing company there are systems that don’t work, systems that work if you work them hard, and systems that provide relatively smooth travel to success with consistent, focused effort. The system you personally implement and teach is a product in an of itself. And you shouldn't always take your upline’s word for it that his/her system is superior. Do your own investigating. In this Internet age, many MLM playbooks are still fully based on friends and family tactics or the good old 3-foot rule. The system is as much part of the product as YOU are. Make sure it is in the 21st century.

Look back at the list and notice that the most unique product you have to offer your prospect is YOU. What is your personal brand as a leader? Do you even have a brand to call your own or do you mostly edify your upline? That activity builds your upline's brand, not yours! The products are great, the company is great. YOU need to be greater still. So stop inviting your prospects to listen to your upline triple black platinum diamond whatever. This activity only serves to further establish THEM as the leader. Instead, take charge of your team. YOU lead. YOU be the BRAND. Its the only product you have 100% control over anyway.

By: Andrea Kropp

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Andrea Kropp is an expert in attraction marketing - the art of branding yourself and your personal mlm system online. To learn exactly how to begin marketing YOU along with your MLM products and get 1,000 visitors to your website in the next 30 days, read more about Personal Branding.