Nook Prices Marked Down By Barnes And Noble: Amazon Counters With Kindle Price Decrease

It had to occur in due course and now it is. greatly reduced the cost of its Nook ebook reader today to $199 and on top of that unveiled an even much less expensive $149 Wifi-only Nook, leading to a price battle with Amazon. The race to 'free' in e book readers is on today because the normal Nook was reduced from $259 to $199 by Barnes and Noble (BKS). The biggest news however, is they unveiled a new device that costs only $149 can only use Wifi to pull in books.

The electronic ebook reader is moving to the razor,while the eBooks are the blades. However the expense of entry for good eReaders slipped over $100 today. That opens up this marketplace to a good many prospective buyers previously balked at the asking price of a portable ebook reader. This number contains this writer. I have liked the nook since the 2009 Christmas season right after they hit the market with a bang. Now, with the new price, ownership may become possible.

In one other marketing and advertising associated move, Amazon has the very first time created a partnership using a retailer, Target. The Kindle currently is being sold by Target.com and also brick and mortar Target stores. At last, prospective Kindle owners will be able to take a Kindle for a test drive ahead of purchase. This was a big deal breaker for some which include me. Target stores contain a display model in its stores. The nook has prior to this only been available on line and also at Barnes And Noble stores. B&N just announced a contract to sell the nook eReader in BestBuy stores. Both Target and BestBuy will offer financing programs via their store credit card.

The B&N story spurred Amazon (AMZN) to a swift reaction to the current news and decrease the buying price of its Kindle from $259 to $189, making its cost squarely in between the two Nook models. As these eReaders droped in price, they aren't actually just stand-alone products listed like netbooks, but electronic digital accessories priced nearer to Mp3's. These devices aren't just competitive against each other. Apple (AAPL) also modified their iphones and $199 ($173 street) ipod itouch so that you can use Apple's ebook store, iBooks.

To further confound things, both Amazon and Barnes and Noble have apps on Apple's iOS program to permit users to see their content. Even though the $499 iPad is in an alternative price league, but nevertheless draws in major eReader prospects.

Even though the Nook operates on Android, Amazon has the benefit of their Kindle app for the Android program, helping to make with an interesting situation: In case the Android Market can be hacked/sideloaded upon the Nook, will you be in the position to read through Kindle books on Barnes and Nobles' eReader?

Other electronic ebook reader manufacturers were quiet. Sony eReaders vary in price from $169-$350. Borders recently sold its Skiff eBook enterprise to News Corp.

By: portableebookreadernow

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My name is RickI am an avid reader. To me, the portable ebook reader is a product whose time has come. I think it is a great way to have your book selections available in a compact media.