In search engine optimisation (SEO), on-page optimisation refers to the factors that show an effect on the search engine results page (SERP). These factors are controlled by you by coding your web pages.
Below are some of the most important on-page optimization techniques that are required in order to conduct a better optimised on-page.
Title Tag
A title tag is one of the most important on-page optimisation factor. A title tag should be concise for your visitors to identify you and your business. The title tag has to be appealing enough for the web users to click through your site when ranked first on search engine results page (SERP) as the whole point of achieving a good ranking is to have a good Click through Ratio (CTR).
Meta Tags
Meta tags may not be vital factor as it is used to be, however Meta Description is something you can’t just ignore. Meta description should contain a brief description of your page illustrating the key areas that the page is about. But if your Meta Description is too generic and isn’t written well then there is a good chance that the page you are targeting will have a lower CTR rate.
Headlines and Formatted Text
In certain parts of your pages it is necessary for you to highlight certain phrases and keywords to allow your visitors to focus at. To do this in html there are several tags which allows you to do so. The text inside your header tags or formatted text is given high priority by the search engine. Usually header tags are use to define the page titles and the formatted text to highlight the important key phrases or keywords.
Keyword Optimisation
Web page content needs to be optimised in such a way that it can suit both search engines and your readers. Using too many keywords on the content can make your site more complex and search engine recognize this technique as keyword stuffing. For best SEO practices its better to have your keywords between 2% - 4%.
Image Optimisation
If your web page has lot of images, you need to optimise them; as images cannot be read by search engines. Search Engine spiders can only read text but not images. So you need to use the alternative tags for your images in order to give meaning to your images to search engines.
SEO services in the UK have really become a big business. Several hundred sites now exist that offer SEO Services UK, which makes business easier for you. If your hiring an SEO company it should be done carefully as some companies may just blind you with jargons or not effectively target keywords that will really help your business.
