Setting up a optimize links on website for anyone that has been doing it for any length of time is no big deal. Sometimes the tasks that we perform very frequently start to become so familiar that we skip steps without even knowing it.
So with this in mind you may find it worth your time to make a simple check list that will help you insure that your web pages are setup correctly for the search engines. This check list should include...
1. H1 TAG. Make sure the page title is enclosed within H1TAGS.
2. Your target keyword is within the first paragraph and distributed sparingly throughout the page.
3. Use the targeted keyword phrase within the Anchor Text of the page.
4. The page should contain between 400 and 500 words.
5. Sentences should not be exceeding long this will help your readability score.
6. META TAGS, yes still important! The description tag should contain the main keyword near the beginning and should be less than 200 characters, including spaces. Don't waste this space. Write to compel surfers to click. If you have a business that you are looking to also get phone calls put your businesses phone number in the description tag.
7. ALT TAGS. Optimize the images on the page with a accurate description of the image. If you can include your keyword in that description that's great but keyword stuffing the ALT TAGS will hurt your rankings.
8. KEYWORD TAG. Use your main keyword and a few variations like plurals and or misspellings. As you write the copy for your site keep in mind to use variations of the main keyword and keep the copy focused on user benefit. If the mechanics of the on page optimization are in place the search engine robots will be able to read and analyze the relevancy of the page to the keyword that is within the H1 tag.
