Online Business Television Services Likely To Ride Out The Recession While Major Networks Struggle
High quality television programming which is relatively inexpensive to produce and can be delivered over the internet - for example, online business TV shows - will soon come into its own as the mainstream TV industry rides out the rough years ahead.
Network bosses tried to appear upbeat about the television industry's ability to weather the storm of recession over the next few years, as they gathered for the global MIPCOM audiovisual trade show in Cannes last month. Even as stock prices for media giant Viacom took a dive, MIPCOM TV director Paul Johnson was optimistic: "Great business opportunities exist when people have less disposable income available, as is the case, the number of hours they spend watching television increases."
Meanwhile, Viacom chief Philippe Dauman said opportunities offered by online entertainment should help offset a decline in advertising spending in traditional TV. This will come as no surprise to existing online video producers such as business TV network yourBusinessChannel, who are able to produce high quality programming at a relatively low cost. Aimed at a specialist viewership of entrepreneurs and executives, the network creates business TV shows on which world leading business experts give their latest tips and expert business advice.
This kind of short-format, high quality show delivered over the internet is the kind of content which will be least affected by tightening advertising budgets in lean economic times. Key to the success of the format, of course, is the calibre of the featured business experts, and the quality and relevance of their expert business advice. In fact, during the credit crunch and looming recession, the need for expert business advice and words of inspiration and wisdom from global business experts will be greater than ever.
yourBusinessChannel is a small business television channel offering business TV shows to entrepreneurs. The small business TV channel offers expert business advice from world leading business experts covering a variety of topics. To access the small business TV channel, go to www.yourbusinesschannel.com .
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