Online Advertising May Be Cheaper Than Other Outlets

Due to the current economic state, cost-cutting has risen to being a top priority in most, if not all companies. A great way to cut costs for firms would be to raise their public profile, not through traditional means, but through advertising on the internet.

Dawn Austin, who recently spoke to Examiner.com, said that it is cheaper to market online than the other usual advertising outlets.

She said that by using the internet as a promotional tool, companies would keep and create traffic flowing through their corridors.

Businesses looking to raise their profiles locally could also invest in web adverts, the expert noted.

Ms. Austin explained another advantage, being that companies could easily track and monitor the effectiveness of their campaigns quite simply, through the computer. This would lead to firms focusing on what strategies work with the public, and simply what does not catch the consumer’s attention.

Senior manager at PricewaterhouseCoopers, Eva Berg-Winters, has also spoke out on the issue stating that this is a main advantage of online marketing.

Ms. Berg-Winters said expounded that firms can very easily gauge how much traffic has been stirred by their adverts.

Ms. Austin added that utilising the traditional outlets usually requires a great amount of capital, with the return being harder to attain, than using the internet for marketing.

Both experts agreed that one of the main benefits is that online marketing can be done either in-house or outsourced to external companies, thus lightening the workload at home.

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By: Adela Stinemetz

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