Online Image Is More Important Than Ever For Derby Based Businesses

The city of Derby has a lot of small to medium size businesses based within the city and surrounding areas, yet most of them don’t have an active online presence.

With 67 per cent of East Midlands households having access to the Internet, a little below the UK average. If your Derby based business does not have an active website your leaving a big gap in the market for your competition.

In a National Statistics survey people were asked about their Internet usage and stated their reasons for Internet shopping. Their reasons included convenience, easy to use along with buying products not available in their area, so having an online shop can open up your Derby business to sales from across the United Kingdom and even the whole of the world.

Your online business image needs to reflect your offline activities and branding. Your website needs to have the same colour scheme, font and logo. A common problem when businesses take their first steps to online activities they don’t use their current brand identity and then they wonder why customers don’t come back to their site or make a purchase. Customers need to know that your website is really yours, and not another business with the same name.

Six quick ways to improve your online image -

* Follow your traditional brand identity (colours, fonts, logo/slogan etc)
* Have an about you section, meaning potential customers can read about your business and link you with your established shop(s)/ or services.
* Get your website optimized so potential customers can find you easily when using search engines.
* Include testimonials - past customers comments on your products/services give a new customers confidence in your products/services.
* Blog/News - have a section of your site where you can talk about what is new with your company, i.e. products, services as well as industry news.
* Get networking - Social networking enables your customers to communicate with you and you to get their feed back .

By: Zoe S

Article Directory: http://www.articledashboard.com

If you would like a free website health check and information about how to improve your website. Please contact SEO Derby experts, Angel SEO on 01623 799 277 or info@angelseo.co.uk.