Opt In Email Marketing - 4 Ways To Boost Opt In Rates
One of the most important assets to making money online is having your own opt in list. To be more specific, a motivated opt in list that is responsive to your content.
If you've been marketing online for a decent amount of time, you understand the truth behind... the money is in the list. This stems from the reality that the amount of money you make online is directly related to the size of your email marketing list.
Keep in mind it's not all quantity, quality is paramount. You want to consistently offer your list great content they can use because when you do, you give birth to an ultra-responsive email list that will reward you with sustainable profits.
Anyone can have a list that reaches well into the thousands, but if it's dead... it's pointless. A lively, responsive list, even if it's only amounts to a couple hundred subscribers, is golden.
Now that I've established the importance of having an opt in list, here are 4 ways to boost your opt in rates and create a strong, responsive email marketing list from the start.
Opt In Rate Booster 1
"Sell" your offer to get potential subscribers to opt in. You need to give visitors a compelling reason to opt into your list. The best ways to sell an offer, particularly ones that are free, are to...
1. Provide a free report answering a pressing question your niche is facing or offering a result-driven solution.
2. List at least 3 bulleted reasons of what your offer can do for them. Answer - "what's in it for me". Bullet points are scannable; they give instant information at a glance and are proven to increase opt in rates.
3. Describe to a potential subscriber HOW they will benefit from being on your particular list.
Opt In Rate Booster 2
1. Create a highly-informative eCourse. Email mini-courses packed with valuable content are excellent opt in motivators. 3, 5 or 7 days are profitable length numbers, spread a day or two apart. Your eCourse title can be as simple as "5 Ways To Double Profits in 48 Hours" or "Improve Opt In Rates By 50%". Whatever it is, you want to make it compelling, results-driven and related to your niche.
2. Along with providing great content, let your personality shine through to make your eCourse genuine and relatable.
3. Set your first installment to be delivered immediately. You want to "satisfy" your opt in instantly while your offer is still fresh in their minds.
Opt In Rate Booster 3
Another fantastic way to boost opt in rates is to offer a valuable eBook, audio or video tutorial.
1. Valuable in being a product that you can actually sell and make money from... only in this case you're offering this great information free only to subscribers of your newsletter or ezine.
2. Attach a realistic value number to it, i.e. $27 or $47 value. If your offer lives up to its worth in content, you will gain the trust of your subscriber and they will be far less likely to unsubscribe or opt out after receiving your information.
Opt In Rate Booster 4
1. The primary purpose of your opt in (landing or squeeze) page should be to capture as many legitimate names and email addresses as possible. Make this your #1 goal.
2. Only give a visitor 2 choices, opt in or leave. Avoid putting any outbound links on your opt in page - links that will lead anywhere other than to submit a name and email address. Ignoring this tip can severely dilute opt in results and will be counter-productive to your traffic generation efforts. So remember, allow 2 options only... opt in or leave. That's it.
Following these proven opt in email marketing tips will not only significantly boost opt in rates but turn your email list into an ultra-responsive, money-making resource.
Mic Ambrose is an email marketing & list building expert who shares proven strategies to increasing email marketing profits & improving opt in results. Sign up for the Email Marketing Overdrive 6-Figure Jumpstart where you'll discover short-cut secrets to earning $1000's weekly in email profits and how to improve your opt-in rate by more than 50%. Visit EmailMarketingOverdrive.com
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