Optimize The Wrong Keywords And You'll Likely Never See Results

If you're anything like I was when I first began online, you've probably created a brand new website. Maybe submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.

After a couple of weeks go by and only a few stray people show up at your website, you might even try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck. No visitors... and no money. What a waste!

At this point you probably give up and decide to either build another website around a different market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is NOT the way to go about doing things. These days you can't just create a bunch of websites and expect people to just show up at your website and buy your "stuff".

Step 1
Before you start creating and collecting content for you website, you need to do a little keyword research. This is VERY important and should not be skipped. To do your keyword research you need to, first, visit a few websites.
The first of which should be www.goodkeywords.com/
They have a very good keyword tool, and best of all it's free!

Step 2
Once we've downloaded this software, we can enter the most generic keyword for your website into the software. You'll Good Keywords will return a list of related terms. The "count" column will then show you how many times the specific keyword has been searched for in the previous month within the Overture.com search engine. Generally, you can multiply that number by 8, in order to estimate the number of times that keyword has been searched within Google for the previous month.

Do not start of by optimizing for the keywords highest on the count list. Why, you ask? If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. You will need to start off on lower ranked keywords and over the coming months you will need to optimize you site in order to increase your page rank and to get to the top of the search engines for those keywords. This will build the appropriate foundations to challenge competitively for high ranked keywords in the future.

By: Ciaran Leaper

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