Outlining Banner Ads

A banner ad is a very simple form of advertising. It is simply a specific type of hypertext link that is meant to bring people from one website to the website that is paying to have their advertisement put on other websites. Banner ads have the additional ability to take a potential customer and bring them directly to the advertiser’s website with just one simple click. The potential that online banner ads have really is unlimited. They can be of all shapes and sizes and be placed in different locations on webpages. There really is not anything that you would want to do with a banner ad that you cannot already do with it.

Banner Advertisement Statistics can be Analyzed

There are several different ways that an advertiser can measure the success of his or her banner ad.

· Page views and page impressions are great ways to measure an ads success. They let the advertiser know how many times and how often specific webpages are being requested by the server. This shows how many unique individuals have viewed your banner.

· The click through rate of a banner is another great way to measure a banner’s success. This shows you the percentage of people that click your advertisement for every one-hundred people who see it. Half a percent is about average and two percent is what most companies aim for although it is very difficult to achieve.

· The cost per sale is a very useful statistic for advertisers. It lets them know how much money is being used on certain advertisements per sale that they are leading to. This lets them know if their ads are efficient or not.

Using Banners to Advertise

There are three main ways that an advertiser can use banners to advertise on the internet.

1. A website owner can make an agreement with other website owners to place their ads on their website and vice versa.
2. An advertiser can pay publisher sites to place their ads on certain websites.
3. An organization can be paid to place an advertiser’s ads on several different websites that have a relating target market.

Banners really can be used by anyone. They can be easily created by anyone for free and if you do not have the money to pay to put your ads on website, you can always arrange an exchange with other websites to have your ads placed on other websites without having to pay a penny.

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By: Naor

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