If you really want to make an impact in postcard printing, then you have to print big. Large postcard printing is nothing new, but it has slowly become the strategy of choice for direct postcard mailing. If you have not gotten to large postcard printing yourself, then you may want to know more about it. It might just be the next big thing that will give your promotional campaign its success. So, without further ado, here are a few things that you need to know about large postcard printing.
How big is a large postcard?
Probably the first question in your mind about large postcard printing is how big exactly are large postcards? Well, the biggest standard postcard dimension is the 7 inch by 11 inch postcard. This is almost like a letter-sized paper already. These kinds of postcards are typically small enough that they can still pass postal regulations with a minimal fee, but are large enough to demand impact as well. Some people though actually print larger postcards by custom order. This can even come to upwards of 12 by 12 inch of postcard design. These customized large postcard sizes though may need an additional payment for its increased space in the postal service. Whichever the case though, they are definitely big and they do have a significant effect.
The effects of large postcards
So what is the effect of large postcards? Well simply put, it is impact. Large color postcards have that awe inspiring impact as you receive them. All you can really think of when you get them is, wow big! This impact is what most direct mail marketers want for their postcards. It makes the postcard quite memorable, and of course the message of the postcard will most assuredly be delivered effectively through this means.
How expensive is printing?
In terms of cost, large postcard printing does add some added expense to the printing process in general. Large postcards will require larger paper stocks, more inks, and more cutting. So it is quite understandable for this to happen. Do not worry though too much, since this added expense is quite minimal. It would not cost a fortune to print large postcards. It will add 10-15% more to your postcard printing cost at most.
Is it possible to mail?
Large postcards are of course possible to mail through the postal service. The United States postal service, along with other postal agencies does support the sending of large posters. You may just need to add some additional stamps or pay extra fees to send your custom postcards, especially if you print them in a very large format.
So that is all the basic things that you need to know about large postcard printing. If you want to print your own large postcards, simply look online for a proper large postcard printing service. Who knows? These large postcards might be very effective in achieve success in your direct mail marketing campaign.
