Using Pay Per Click (or PPC) ads, is a quick way to get traffic to your site, which is great, but at what cost? To make money with pay per click or PPC, you have to keep your costs down.
Does this sound familiar?. You write an ad, find some keywords, list your URL, activate your ad, and cross your fingers, and hope that all kinds of traffic comes to your site, buys your product, without emptying your bank account or running up your credit card in keyword costs.
Pay Per click advertising, can also be very costly. But there are ways, to create ads, with cheaper keywords, that won't break the bank. You just have to slow down and get creative, to make money with pay per click or PPC.
This is where you have to think outside the box. As an example. I had a website on Weight loss. I went to create an ad, including the most popular keywords for that subject, and then my mouth dropped when I realized just how much competition there was for those most common searched keywords. I would have to pay over $3.00 per click on some words if I wanted to be anywhere near the first page! Much too expensive for me. So, I had to re-think my strategy.
I went out and asked friends, family and basically anyone I ran into, what they would key in the search engine to look for products on weight loss. I was amazed at all the different words that came up. Nothing like what I expected. For example one guy told me he would key in "lose lbs" because he hates to type. I had not even thought of that term, and when I checked, there had been over 15,000 searches for that phrase in one month alone. Plus as a bonus, that keyword, was only going to cost me 10 cents. I could afford that!.
So, next time you are creating your campaign, consider thinking outside the box for keyword phrases, ask around, get some other ideas. Sometimes the most obvious keywords are not the ones that will make you money, simply because the competition is too high. But if you believe in your product that you are promoting, then spend some time on finding unique keywords or keyword phrases (long tailed keywords)to describe it, it will be worth the effort, when you find yourself on the first page with much cheaper keywords, this way you will make money with Pay Per Click or PPC.
