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Pr Pointers
• Public relations and publicity are not the same thing. Max Clifford is to PR what Wayne Rooney is to cricket — a great player of a very different game. • While you are saying, “No comment,” to one journalist, your smarter competitor is weaving their key messages into a quote for another. • Who are you going to buy from, a recommended supplier or a complete stranger? • At its simplest, PR stops your sales force hearing, “Who?” But, PR is never that simple. • Fame does not mean fortune. Anyone can become famous. 18 years after his notorious IOD speech, Gerald Ratner is still famous, but his brand never recovered. • If good PR was easy, everyone would have a great reputation. • Do not spend money on PR unless you plan to measure its performance. • Your competitors will always be happy to talk about you. - ENDS - Article Directory: http://www.articledashboard.com Jane Herbert has nearly 20 years experience in public relations and is managing director of PR agency Pilotmax. |
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