Paid Search Marketing 101

Paid Search Marketing 101 The phenomenon of paid search marketing has been around for about a decade now and presents a great way for new websites to build traffic and attract buyers. The basic concept is that an advertiser bids a dollar amount for their ads to be placed in a search result alongside standard “organic” results the search engine finds for the term entered in the search. The advertiser then pays for each click on the advertised link that brings a user to their website. How high your ad appears in these sponsored links depends on a few factors including you bid, tags you want you ad placed against, and how many other advertisers are looking to place a sponsored ad in your category. The advantage to this type of sponsored link is it allows you to get the attention of people searching for a term in your ad immediately. A lot of websites use these paid search ads while they are optimizing their site to raise its search position organically. Also, they may have a new product they want to promote that would benefit from immediate exposure through one of these paid search links.

All of the major search engines provide the ability to place these ads and some have even expanded the placement of your ad to a more syndicated format with other partners on the web. The cost of these ads can be very easily controlled and modified as needed though a login supplied when you setup your account. You can change the bid you have for click-through cost as well as search terms you want your ad to appear next to. You can also retrieve very detailed statistics on how you specific ad is doing and actually run several versions of your ad to see which wording or keywords work best for you. The real bonus here is that if you create your ad correctly, you will only pay for very qualified leads since you don’t pay for impressions, only clicks. This means that if you tailor your ad correctly, the user will have already made a buying decision before clicking on your ad. In today’s tight economy, it is nice to know that a few dollars can deliver a very qualified and motivated buyer targeted specifically for the product you have to offer. Paid search marketing and paid search marketing software can help you deliver these results.

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In today’s tight economy, it is nice to know that a few dollars can deliver a very qualified and motivated buyer targeted specifically for the product you have to offer. Paid search marketing and paid search marketing software can help you deliver these results.