People Like Buying From Unique Businesses 5 Ways To Become More Unique

This is an add on to my article Businesses That Make Money Have These 6 Things In Common.

Ever walk into a store and you just feel the charm and personality coming from it? Why is this store different? Why are you drawn to it? Chances are because its different it’s unique. Unique businesses enjoy the benefits of increased sales and profits among other benefits. Today I’m going to talk about being unique and 5 things to help you be come different.

If your business is already going gangbusters don’t change your secret sauce. If you think you want to shake it up a little bit here are some ideas for you.

1. Interior Design

Interior design can really change the way people view your business. When interior design is done right it can create a sense of comfort. This will make potential clients much more willing to open up their wallets. It will also put your business in the unique businesses category. (

2. Color Triggers Emotions.

Color is a common element of unique businesses. Big bold colors that are in your face to subtle hues. Consult with a professional who can guide you in this area because it's really easy to mess this one up.

3. Lighting

Lighting goes along with interior design and color when all three are tied together correctly it really makes your business stand out.

4. Give something unexpected ((

When a person receives something unexpected they remember it. If you do it consistently you are going to get people talking. When giving something it doesn’t have to be a sample it could be an education. I actually find education is more memorable and words better than samples.((One tip when giving the gift of education is to not make it a sales pitch. If you are selling flooring have a few different areas of the store with the different thicknesses of flooring and have them walk on it. 5 mil is going to feel different than 12 mil. Compare two products that you sell, this way your not even talking about your competition and you’re the expert.

5. Change the experience

(Unique businesses offer a different experience. What can you do that is different than your competition? Unique businesses stay with you long after you have left. Different parts of the county or a different country might have offered a completely different experience.

Have you ever gotten back from a trip to another country and you continually find yourself talking about a rest stop, ice cream shop or bathroom that you visited? Or when a friend gets back from a trip and tells you about the great experience at a shop in another country.

Are there things that you can implement into your business? You don’t need to make your business unique across the globe just to your target market.

As a business owner keep your eyes peeled for unique businesses. Many things that make a business unique can easily be transferred from one industry to another. So when you hear about someone talking up a business go and check it out and see what you can adopt to make your business more unique.

By: Nigel Pitcairn

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