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Play Competitions

For years publishers of magazines and newspapers have been holding competitions in which they offer prizes such as money and holidays for the winner, competitions offer publishers the chance to build and keep their readers. Readers are more likely to buy their publications if they think they might win something from it, the more people buy their publications the more they can sell their advertising space for.

With the dawn of radio, television and most importantly the telephone competitions have taken a slightly more interactive and immediate turn. People are invited to call in to the radio station or television studio and take their chance at winning prizes, there is usually many different ways they can win these prizes probably the most popular one is the quiz. Entrants either answer questions against the clock or they try and beat another caller. This has made the competitions and quizzes more fun, not only more fun to participate in but also more for the audience to listen to and even watch.

Radio stations and television channels have started to turn the popularity of these quizzes into an additional revenue stream using premium rate numbers, entrants call these numbers and are charged increased telephone call rates, far greater than the cost of a standard local rate call.

Now with the dawn of the world wide web we have a new kind of competition, on line competitions. Many websites have been set up dedicated to holding competitions and giving away prizes, many on line publishers hold competitions in much the same way newspaper and magazine publishers do to increase readership.

But what about these specialist competition websites, how do they make money?

The sites set up specifically to hold competitions must make money other wise they wouldn't be around very long would they? Giving away prizes and money what sort of business is that?

Most of these competition sites work on a very similar business model, they discover what interests you, you tell them what interests you when you enter the competition. It's like a carrot they dangle in front of your nose, you wouldn't tell them your secrets otherwise would you? Once they know what your interested in they know what you might buy and they email you offers from their partners.

Do people actually win these competitions? Yes of course they do, why not enter some and see what you can win? No one is going to make you buy anything you don't want and you might be able to get some free cash.

By: Stubsy

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