One common complaint about many products is the manner in which they are written. Personally, I am an American by birth. The vast majority of my writing is done in American English and no, that really is not an oxymoron. Still, I have written for a number of people in the UK, Australia and New Zealand. I know the difference between a lift and an elevator, a lorrie and a truck and colors and colours and even the very subtle differences between American humor and British humour.
Those items are extremely relevant when writing targeted materials that will be made available mostly in countries that use Proper English. (As opposed to American English) It is simply a matter of writing correctly for the proper audience and it is something that everyone who is a writer should make some effort to be able to accomplish.
Still, the argument arises frequently about well-written and poorly written materials. Typographical errors should be by and large, a thing of the past. There are ample dictionaries for almost any language and even a fair grasp of the language should be able to get you close enough to the proper word for the spell checker to figure it out. That being said and done, it brings up the next logical topic which would be grammatical errors.
I recently reviewed a book for a friend who uses English as a second language. While the writing may have left something to be desired, the information it contained was beyond reproach and extremely beneficial to many people, including myself. However, many people I know personally would refuse to read it simply because the language was not used properly and there were numerous grammatical errors.
So should this stop people from reading the material entirely? One commentator pointed out that it was much better to have viable information that was poorly written than a well-written fantasy which would help no one and offer no real value to the purchaser. This is quite a valid point and should be given serious consideration.
Still, there are other considerations as well. Would it be possible for these people to collaborate with someone who may be a bit more experienced? Are there people who are willing to help edit and rewrite where it is necessary without charging these people their life’s savings? As Internet Marketers, I think there should indeed be support groups of this very nature.
Apart from that, there are still other factors which must be taken into consideration. Before you begin your rush to judgment, look at the actual content of the material itself. As a writer, I think it must be held to some account as far as spelling and grammar are concerned. Still, there are things that are much more valuable and much more important when everything is said and done.
No matter what materials are being written, it is important as writers to offer the best that you are able to. Still, making sure that there is a quality and inherent value in the actual content must always be a primary consideration. I would rather have a poorly written manual that contained valuable information over a well-written story that held no benefit at all any day of the week.
That will also be a prime factor in where people decide to spend their money on the next sale as well. Good writing is important but the actual content will always be King for a reason. No matter how well you write, it will not matter unless you make sure to provide something of real value to your readers.
Ward Tipton has been an author and editor for over twenty years. He has specialized the last three years in writing for some of the most prominent Internet Marketers around the world. He is now breaking out on his own and slowly but surely breaking into the world of Internet Marketing from a unique perspective and with a style and abilities that go much farther than his power of persuasion utilizing nothing more than the written word.
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