It’s called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.
It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has the bedside manner of an angel. If we are happy about something, we will likely talk about it to others.
Word of mouth is also known as a verbal testimonial. The words of praise literally come right from the horse’s mouth. It’s a very powerful recommendation to physically hear someone bestowing the virtues of a certain product or service, or the company behind this great find.
Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, why not include your recommendations on your website. Having a Resources page on your website is a great way to let others know of different things that you would recommend.
Now, let’s flip the coin here for a moment. We’ve mentioned about the benefits of positive word of mouth. But, what about the pitfalls of negative word of mouth? If someone spreads the word that your service is fabulous, new business will come your way.
However, if you provide a service or product that someone is not happy with, they will either never recommend you or they will tell three times as many people about the negativities they have experienced. Providing an exceptional service or product, coupled with “beyond the call of duty” customer service, can have a positive effect on your business. But, not providing what you customers deserve can bring down the curtain faster than you can blink.
