Press Release Marketing – How To Do It Cost Efficiently?

Press releases can be effective way to send out word to global crowd and to journalists. Well implemented press release strategy can give long term effects like driving traffic to your website and bring cheaper visitors and clients than from paid advertising. But there is big difference between just sending out a press release and the press release.

First of all, there are 2 things what matters most in online marketing:

§ Effectiveness of marketing – how deeply you can penetrate with a press release to your target audience?
§ The acquisition costs of clients – will it be cheaper to get a client via press releases rather than buying clients from other channels?

There are many press release distribution services online. You can type to Google “submit press release” and you will get tons and tons service provides. In older days, press release distribution service looked something like that:
§ you had press release ready
§ a provider had list of journalists of specific sector
§ you paid to a provider and he/she sent out press releases to the list of journalists
§ Journalist could choose whether to send it out or not based how new and interesting is story for their readers.

Same model basically works also today. There are distributors who are working with offline media journalists. But with social media, RSS feeds, blogs and article marketing, press release distribution service has become much more powerful than just sending it out to the list of journalists. It is very important to choose right press release distributor because effectiveness and acquisition cost of visitors vary a lot. And these 4 things follow:

1. press release must reach list of journalists (offline media);
2. press release must be sent out via feeds to many subscribers, blogs, online newspapers and magazines;
3. press release distributor must allow to add SEO back links inside a press release itself. Usually 1 keyword to 100 written words.
4. press release distributor should provide analytics tools for submitted press release. So you can check effectiveness of your marketing campaign.

To get such press release submitted, you need to pay an amount starting from 0 USD up to 1000 USD per press release depending on channels, features and countries. Many online distributors offer free press releases and additional paid features. You should choose quality over quantity.
You can send out every day a free press releases or cheaper 1 dollar press releases. Main question remains that how much value is there and how efficient is it? Real life practices has shown that sending out so called “free press releases” will not bring any significant results. You can create your own blog with Blogger.com or wordpress.org, and “submit” every day new press release, and you will get same results. Only difference is that so called ‘free press releases’ are read by people who are visiting press release website itself and reading topics there.

Do not waste your time and money with online press releases providers, which promise to send it out via feeds to subscribers, blogs etc, but don’t give any indications how many subscribers do they or showing at least the list itself. Actually you can check yourself after submitting press release in how many channels your published press release will appear. If in Google search results press release will appear only at press release distributor home page, then you can guess that marketing money has been spent badly. Additionally do not waste your time with press releases which doesn’t allow adding SEO back links in text.

It will make a big difference over 2-3 months of time , if press release has back links pointed to your website and it is distribute via feeds to many subscribers. Your website will get a lot of back links from feeds distributions, which will:

§ improve search engine rankings with keywords chosen over the time.
§ increase long-term traffic as the press release are read by far
§ be read by far more people as press release is published in many channels.

Choosing right press release distributor helps to drive long term traffic and reduce cost of acquisition of visitors.

By: Vincent Hanna

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Vincent Hanna works as a financial planner and offers debt consolidation advice and guidance in his blog www.caaza.net/. Do not wait for things to get worse and for your credit report to become irreparable, find out what to look for in a debt service today to help you improve your financial situation and the quality of your life.