Known as the beauty of film stars, Lux has had promotional campaigns with many Bollywood actors like Sridevi, Madhuri Dixhit, Aishwarya Rai, Karishma Kapoor, Juhi Chawla and even Madhubala. Now, Lux has chosen the new face for its ad, and its not any other but former Miss World Priyanka Chopra.
For years together, Bollywood actress have endorsed HLL’s oldest soap brand Lux. Joining the beauty bandwagon is ex-Miss World turned actor Priyanka Chopra.
HLL is planning a grand launch with Priyanka Chopra, as the new face of Lux, There will be a series of television and print advertisement, which will be devised by a leading advertising agency in the city.
It is believed that the actress has been paid exorbitant for the endorsement. Priyanka, who claims to be as choosy about her brands as her movies, has now been seen in a commercial for brand like Pepsi, Spice mobile, Tag Heuer, and now HLL’s Lux.
Lux has always proven a luck advertisement for many of the Bollywood ladies. After joining Lux the actress has only gain name and fame. And now its turn of Priyanka Chopra, hope the continuity remains the same with her too.
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