Marketing Research website Emarketer a short time ago published a review that claimed that "user" reviews are now the sole most important aspect in shaping how well a product will sell in the storm the marketplace . People are beginning to move away to ‘expert' reviews as they tend to be biased, self-promoting or prejudiced and instead ‘user' reviews are becoming more and more popular in the race to sell a product. Just over half of online buyers said that they considered user reviews to be the deciding reason on whether or not to buy a product.
Why has this sudden shift occurred? Firstly the socialization of the world wide web has had probably the greatest effect. Myspace, Bebo, Facebook, Twitter, MSN all of these and more social networking sites and utilities have meant that recommendations of friends and colleagues is faster than ever before. As almost all internet users will have visited one of these sites at some point then you can see why they have become intricate to online marketing. One unfavourable review of a product can spread like wildfire across the World Wide Web and within the blink of an eye that product has been sunk, the corporation loses money and it will be consigned to the dustbin. It might some a bit Armageddon-esque but it is true. The power that these social networks have over the future of advertising and marketing is colossal.
As Garrick Schmitt, Vice-President of Razorfish marketing agency, explained: "It's clear that the latest Web technologies have positioned consumers in the driving seat."
At the same time a fantastic product review can make a product into a marketing sensation. 11% of American customer satisfaction was higher amongst those who had read a user review first before buying the product and up to 70% of customers will will seek online advice before making their decision. A few first-class reviews and, through the power of the web, a high-quality product can turn into a great product as its name is spread through messages, emails, tweets and even pictures.
Where does this leave you? Writing these reviews can be a great money spinner. If you are a part of a social networking site or own a blog then the potential is there to make a profit form basically giving your opinion about certain product or service. Conversely quality reviews, i.e. the ones that organizations pay for, are a little more complex than this. Don't let this put you off however because help is at hand and it comes in the form of a report: "The Elements of Writing Profitable Reviews".
In "The Elements of Writing Profitable Reviews" you will discover how to effectively write a quality, informative and critical reviews that can set you on your way to becoming an esteemed product review writer. You don't have to be a great writer to start off. You don't need to be Hemingway or Dickens or Dostoevsky to write high quality product reviews you just need to be prepared to do a little research and comprehend how to connect with the audience.
Give it a go, honestly, what is the worst that could happen?
To learn more about writing profitable reviews, check out the free Elements of Writing Profitable Reviews report. Alec Tritton is a professional niche marketeer. Check out his blog at www.internetmarketingtoolbox.co.uk for free tools and information to make you money on the Internet
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