If promotional umbrellas are a part of your advertising strategy, please pay careful attention to each and every detail of designing the umbrella. Unlike a television advent or even an Internet ad, the umbrella is going to stay with the recipient, hopefully, for a long time. It is going to continue to remind the user about your company and its products. Hence there is no way that you can compromise on the quality of this giveaway. Also because of the quality of a promotional umbrella, you can get higher out of every advertising pound that your company spends on buying and customizing the umbrella.
First decide what you want to convey through an umbrella. Does it have to be a traditional product like a wood stick umbrella or a modern pop up one? The answer to that question will depend upon your company’s customer base. If your company’s products are purchased by teenagers, there is no point in going for the wood stick umbrella. You rather go for a golf umbrella, which is the largest promotional umbrella in use, with a bright printed design.
Decide whether you want the frame to be aluminium or stainless steel. Aluminium is lighter and more expensive but it will not rust and last longer especially in a precipitation-ridden, moisture-laden climate, where umbrellas are more useful.
What kind of cloth should the umbrella’s canopy be made of? Nylon, polyester or a combination fabric made up of nylon, cotton and polyester. This decision will also depend upon what design you want to get printed and what colour you want the canopy of the professional umbrella to be. Certain fabrics will show colours and the logo that you choose in a better way than others. If you decide that the canopy of the umbrella should have the colours of your company, the two colours that your company uses in its stationary, on its website, or in its external communication, then it is also important to check if the colours can handle the logo well. Sometimes the colour on a cloth will look very different from colours on the paper.
What kind of handles should adorn your umbrella? A “u-shaped” handle would be ideal for a walking umbrella. But if it is folding umbrella that you want to offer as a promotional item, a handle that would have grooves to place your fingers would work better.
It is important that your company has a rich understanding of the target recipient of your professional umbrella before designing it.
