Proper Etiquette For Greeting Cards

Greeting cards are an excellent way for you to connect personally with your client. You can send out greeting cards for birthdays to show each customer just how important they are to you. Mail holiday cards for Christmas, Thanksgiving, the 4th of July, or any other popular holiday. Greeting card printing does not require complicated layouts, but knowing a few etiquette rules will insure that you make the right connection with customers.

1. When including a personal greeting in the card, the question always arises of whose name to put first - the husband's or the wife's? For business relationships, use the name of the person with whom your company knows and put the spouse's name second.

2. Consider your audience when sending holiday cards. You would not want to send Christmas cards to Jewish customers or Hanuka cards to Catholics or Protestants. If you do not know this information, as is the case for most companies, play it safe by a sending a general "season's greetings" card.

3. Never wait until the last minute to send holiday or birthday cards. You do not want to risk them arriving after the important day. For holiday cards, you can send them as early as a couple of weeks beforehand. Try timing birthday cards to within a week. If you order your cards at the last minute, use the mailing services offered by your greeting card printing company to save time.

4. Always use an appropriate greeting for the purpose of the card. You can play it safe by using a standard greeting or create your own for a custom message.

5. Don't forget to sign the card. You can either use copies of the owners' signatures or other top management staff or you can use a general signature such as, " From your friends at The Animal Place. "

Use custom greeting cards if you are looking for a way to maintain a more familiar relationship with customers. Just be sure to follow proper etiquette so that your greeting cards send the right message.

By: charen smith

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