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Proper Keyword Use In Internet Writing
One of the most common misunderstandings is that the Search Engine Algorithms only look for one particular keyword or phrase. This is not even close to being true. The major search engines actually look for relevant keywords which are listed in the relevant section of the Meta Tags and make a comparison of those keywords to the actual text of the web page itself. While it may have been true in the past that the only part of the text the Search Engines reviewed was the first and last forty words, this is no longer the case in the world today. It is still very important to have primary keywords and keyword phrases on the web page but they do not have to be as limited as they once were. In fact, industry standards are between one and a half to two and a half percent for the actual keyword density. Anything over four percent will raise flags with the search engines and anything over five percent will certainly drag your web page in for a review that you will not want if you are using this technique of keyword spam or spamming. Many websites have found this out the hard way once they were blacklisted by the major search engines. Rather than concentrating on a limited number of keywords, utilize the primary keywords and phrases mainly in the beginning and the end of the content on the web page. Throughout the article, it is much better to use the primary keywords and phrases sparingly and to fill the content with alternate phrases related to the keywords which are also searched regularly on the search engines. There are many available tools for discovering what has been searched by the people using your keywords. Use these tools to select viable secondary and even tertiary alternatives so that you can still have quality content that is not redundant or difficult for the visitor to read. Once you can establish a writing method like this for the content of your page, you will most likely be very pleasantly surprised by the results. Not only will your actual ranking on the SERP increase for your selected keywords but you will actually see an increase in the rankings for the secondary and alternate keywords and phrases which you have selected. The entire concept of SEO or Search Engine Optimization is to increase your rankings on the SERP and drive more traffic to your site. Everything after that is simply an added bonus. Even then however, if all of the material on your web pages is specifically targeted for keywords, it can and frequently does make the actual content very difficult for most people to read. Using the alternatives throughout the page as well allows you to write in a freer form without being redundant or making the content overly choppy or broken up in order to contain a higher concentration of keywords. Remember that while proper Search Engine Optimization will drive more traffic to a web site, only quality content will keep people coming back for more. Content should be written freely and naturally without appearing forced or strained. Try writing your materials first. After the information is down on paper so to speak, then re-read it and see where extra keywords or phrases can be inserted without breaking up the original context or intent of the written materials. That should allow you the opportunity to maximize your writing’s effectiveness, the utilization of keywords and phrases and to do all of that without creating any problems but only better results on the SERP. Article Directory: http://www.articledashboard.com Ward Tipton has been an author and editor for over twenty years. He has specialized the last three years in writing for some of the most prominent Internet Marketers around the world. He is now breaking out on his own and slowly but surely breaking into the world of Internet Marketing from a unique perspective and with a style and abilities that go much farther than his power of persuasion utilizing nothing more than the written word. |
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