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Putting The Squeeze Back Into Squeeze Pages
Squeeze pages are primarily designed to obtain a reader's name and email address by encouraging users to opt-in to an e-mail list to receive more information about the topic of the website. Website owners will collect these e-mail addresses so that they can also follow up with offers at later dates. To entice the website visitors to submit their details, the website owner will usually offer a free product download. This is usually a software product, a free report, or an e-book). It is essential to grab the attention of the visitors to your website with a catchy headline. The main body text on squeeze pages should be kept brief. Squeeze pages are not a good place to impress your readers with your extensive vocabulary. You want them to quickly read the information on your web page, fill in their name and email address, and click the submit button, before they get bored and leave. So, keep it simple. It is also important not to have any external links on your squeeze pages. You do not want to distract the website visitor from signing up to your opt-in list. If you want a double opt-in to your list, you will need an autoresponder service (eg. Aweber, 1 Shopping Cart, Get Response, etc). You can also set your opt-in form to receive the opt-in emails direct to your own Inbox, without using an autoresponder service, but I would caution against this. If someone accuses you of spamming, then it is better to have the evidence of a double opt-in, and the support of an autoresponder service. If you have knowledge of HTML you can build your own squeeze pages. If not, there are some websites that have online software that you can use to build your squeeze pages but be careful, some of these websites charge a monthly fee, and, if you leave them you will lose all the functionality of your squeeze pages. You can also buy, and download, squeeze page software that you can use from your own computer, to design and build your own squeeze pages. These software programs are usually reasonably inexpensive, and are very simple to use. There are also some free versions of squeeze page software available, but they generally build very basic squeeze pages and have limited functionality. It is essential to remember that the purpose of a squeeze page is to squeeze the information from a prospect. Once the prospect opts into your list, you will need to gain their trust. So, do not bombard them initially with sales email, or they will opt-out very quickly. I have personally found that it is better to offer your prospects a series of freebies, to gain their confidence. You could offer them a series of free reports on some topical, and relevant issue. Put the article on your website, and send an email to your list, telling them that you have prepared a report for them and give them the URL for the report. When setting up your autoresponder, you should pre-upload a fair number of autoresponder messages to periodically send out to your list. Article Directory: http://www.articledashboard.com Alfie Harris ia the CEO of the Streets Ahead Group, the developers of Squeeze Page Wizard squeeze page software - the software that builds squeeze pages fast. |
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