Quality Brings A Bottle Product Success

My friend went to the salon where she's purchased brand name hair care products at a discount for years, only to find it empty, out of business. Without a bottle of the miracle solution she was after, her hair has suffered endlessly. Nobody wants to leave customers behind when money gets tight. Learn how to maximize the value of your bottle product and succeed in a harsh economy.

My experience, I mean, my "friend's" experience is not uncommon. Things are tough in this economic climate; many of us are finding our favorite hangouts, restaurants and even full specialty stores deserted over night. Your quest to find the right bottle won't matter if you aren't equipped to lead your business through a financially pressing time.

Help is available. Price vs. Value: Packaging's Role, an article written by Craig Sawicki and featured in GCI Magazine, discusses consumer spending habits during the recession and ways for bottle brands to win their business.

Consumers want a bang for their buck. Cash and change may be high commodities, but consumers are still willing to shell it out, with rollover expectations, that is. People tend to suspect that a product that demands a loaded price in this financial climate will reward them with special benefits. So, if you really want consumers to choose your product over similarly priced alternatives, let quality set you apart.

Never cut bottle quality. Anytime money is tight, as humans, our instinct is to cling to what funds we have and minimize extra spending whenever possible. This might not be the best path to take when trying to keep your bottle product alive in a struggling market. Consumers will notice the quality and value of your product and choose you over other bottle products that have been cheapened.

The prize at the bottom of the box. It may not make sense logistically, but strategically trust me when I say spending a bit more money may ensure the success of your bottle product in the long run. With limits on spending consumers are being picky about what they buy. A little something extra, something that catches their eye in terms of quality and value may help you win the sale over a competitor.

Find a spot in the middle . On one extreme you have the pull to be the best, breaking the bank to keep your product as-is but displaying it as a steal for customers. This could rapidly result in a loss for you. On the other extreme, you scale your product down, resulting in a "you get what you pay for scenario," in this case, cheap. Changes will have to be made, no doubt, that's one of the challenges a struggling economy places on business owners. Just shoot for a spot in the middle and you'll be fine.

All in all, this is a tough time for businesses and strategy has never been more important. Stand firm on the quality of your product, while you witness other brands scrabble to come up with cheaper, sub-par versions of their goods. Consumers will ultimately recognize that while others played the money game, you've been offering them quality all along. Once that happens, you won't be able to keep a bottle on the shelves. 

By: Kayla Holman

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A bottle is worth more than it seems. Read Kayla Holman's article about how bottle products can keep value in a tough economy.