Quality Is Key - 3 Tips For Effective Email List Building

These days, webmasters are under the impression that the more email addresses they have in their database, the better their conversions will finally be. This is a misconception, since size alone doesn't dictate success. There is no point having a list of a billion people if not many people reach the end of your conversion funnel! Therefore while you are acquiring leads, you should aim to gather users who are relevant that have a authentic interest in your business' products and services.

Here are 3 quick tips that can help ensure quality leads, and ultimately your success.

Display your opt-in box after a user understands what you actually offer

You may think you need to put your opt-in box "above the fold" on your website since that is amongst the initial things that draws that eyes of your visitors. While this could increase the overall number of opt-ins you receive, I have determined that I gain better quality leads when I place my opt-in box after I have engaged the user and explained what I offer. Visitors that take the initiative to really read your webpage and then choose to opt-in will make for stronger leads. The golden rule: quality is more important than quantity.

Get users to confirm their subscription through a double opt-in system

Experts have found that users that provide their details, and then confirm their subscription through a double opt-in service are typically higher quality than single opt-in leads, because they have shown initiative and interest in what you've provided. If a lead can't even be bothered confirming their subscription to your list, then chances are they won't convert anyway and therefore aren't a good addition to your list.

Use a Refer a Friend system

Word of mouth from someone you are close to is said to be the strongest form of advertising. After an individual has opted into your newsletter, you should provide them with an opportunity to inform their friends and family members about it. People are unlikely to tell their friends about a service that they aren't interested in, so a "Share via Email" system almost always ensures more relevant leads.

These 3 tips should help increase the overall quality of the list that you build. Remember that quality is the name of the game!

By: Facebook Lead Generation

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The author of this article is a seasoned internet entrepreneur. He specializes in the development of lead generation and facebook email marketing scripts.