Imagine owning the "rights" to thousands and thousands of products that you can use to make lots of profit on the Internet. There are lots of MRR products on the Internet. MRR stands for Master Resell Rights. For example, if there was an e-book written by someone else and it was a success and after a short while he decided to give MRR rights to the product this means you would be able to put your name on the e-book and sell it at whatever price you want. Furthermore, you own rights to the product and therefore, it is a win-win situation. This not only gives you a chance to make money but you can put your name out on the Internet and take credit for it.
The same thing can be done with a software. Sometimes some authors grant MRR rights to software. The added advantage is that you can sell the software, and keep all the profits at whatever price. This is another chance for you to make a big name for yourself and take credit for it. Furthermore, people can help give you credibility by giving you testimonials which effectively now becomes "your" software. This can further help you make a name for yourself on the Internet.
You can even make money selling graphics and logos. For example, some authors who create stunning looking designs might grant MRR rights to the designs. There is a big demand on the Internet for graphics and logos. Marketers are constantly graphic designers to create logos and graphics and e-book covers. Moreover, if you have rights to MRR for graphical products then you can make money by "selling" the designs using a ppc campaign to drive traffic to your MRR webpage.
The main thing that you will need to do is to rewrite or re-brand the sales page in order to start selling. Let's examine both.
Re-branding involves adding your name / company / logo to the page and changing the payment details at the bottom of the sales page so that the payments go to you and not the original creator. Don't worry, this is all perfectly legal, the author expects you to do that, this is why s/he has made the item MRR.
Rewriting the sales page is a little more involved. You need a headline that is going to pull people in, then you need to have some text that will almost tell a story as an answer to a problem.
The way I was taught to write a sales page was to split it into 3 parts. Problem-problem, problem-solution, and solution-solution.
Problem-problem just talks about the problem. Who's problem? Well, yours and the customer's, much better if you have had a shared problem.
Problem-solution talks about the downsides of the problem and reflects on how things could be different if the right solution was utilised.
Solution-solution talks about the various solutions and presents TA-DA your solution. Follow this with a call to action i.e. Click Here To Buy For Only $29.99 or whatever and you have a basic sales page.
