The interaction of online publishers and readers can be streamlined using RSS. The increasing popularity of RSS has led to webmasters delivering their content in new and creative ways.
Usually a headline and summary are included in the RSS feed. The summary of the content contains enough information get the attention and interest of the reader without overwhelming them. By clicking on a link in the feed a reader can quickly visit the website for more information and all the details.
Multiple feeds are combined into an RSS reader. This helps make it easy to quickly look at the information from multiple sources. Usually feeds follow a theme, so readers can subscribe to the feed that interest them.
One of the biggest benefits of RSS, is the ability of individuals to opt-in only to feeds of interest. This gives the user the power to control what information is received. At any time, the user could remove a feed from the reader if they are no longer interested in receiving it. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader compiles the information from many providers into one spot. Without having to view many different locations or emails, the user can easily view many different content streams.
Publishers will find RSS to be a great tool also. It frees the publisher from maintaining lists, worrying about privacy rules, spam or age guidelines. At the same time, it gives publishers the ability to reach a highly targeted audience.
Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers.
Here is a sample of what can be delivered with RSS:
Blogs, most blogs have a RSS feed. The blog post is broadcast in summary as a feed item. This makes it easy for readers to scan posts for individual items of interest.
Articles, many articles are placed into RSS feeds and sent to readers informing them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article.
Forum Feed, some forums are now allowing users to get new posts through RSS feed. Generally the latest topic of discussion is shown in the feed. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. When the discussion continues the RSS feed brings the latest updates to the reader.
Club Calendars, many schools, groups and clubs use RSS to publish upcoming events. The feed used to publicize the event can also inform the community.
Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some online marketers have stepped this up by allowing users to customize a feed with keywords or phrases that they choose.
RSS feeds have been adapted to many industries and the usefulness of RSS is growing every day. RSS is being used to reach a varitey of audiences to market, promote or communicate a message. The ease of use and user friendly make up of RSS has helped many organizations to expand their reach to new audiences and customers. RSS is fast becoming the communication vehicle for many businesses and with the increase of popularity will come ever more creative uses for this communication vehicle.
Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course for individuals interested in improving their websites. in addition he writes a daily Blog on SEO where he shares tips and tricks.
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