Reasons Why You Should Be Writing A Blog

I have been blogging for just over two months now. A lot of of my mentoring students have been asking my guidance on blogging. I have so far hesitated to teach much about blogging, since it's not some thing I really feel I "know" yet. I really feel much more comfortable teaching about things I know.

Well. I took a take a look at Alexa these days and noticed that this blog nearly hit the top 10,000 most visited web sites on the internet right now. I have been seeing success with a lot of of the strategies which are exclusive to blog promotion. I felt it was time to write a post about blog promotion. BUT. WAIT! I haven't even explained why I have this blog thing. I can't genuinely jump into obtaining visitors to your blog with out explaining why I have a blog and why it is best to have one too; now can I?

Let's go back to my history. I "made it" on the net without several of the tools you see me offering nowadays. I had no products. I had no copywriting capacity. My search engine ranking information was my key to my original success on the internet. I would merely create high ranking web-sites for some market and sell the traffic from those sites directly to people who did have copywriiting ability and products. Obviously I no longer suggest that. Having your own item and copywriting capacity are both multipliers to knowing how you can get traffic. Now-a-days I focus on all three aspects of your World wide web organization and suggest that you do the exact same.

With that said. don't underestimate the traffic enterprise. Consider this. Who is the richest man in the world? Proper. Bill Gates. He sells software. Software can be a good company! Consider this though. Who are the three leading websites on the net? Go check Alexa in case you don't know. OK; do not check. I'll just tell you:

1. Yahoo

2. Google

3. MSN (Microsoft)

Now take a look at that third one. That's the firm that Bill Gates (the richest man in the world; keep in mind?) started. Now he's messing around on the internet within the #3 spot.

Now; let's take a jump here. What do those 3 web-sites sell? Ok; take a minute on this one. There might be a test.

That's proper. They sell visitors (or they mostly sell traffic. Yahoo and MSN are a tiny bit extra diverse than that). Now isn't that interesting. The richest man in the world. who go that way by selling software. now wants to sell traffic.

OK; that was a diversion. We'll come back to that later. What I wanted to tell you about was my expertise selling visitors (which is still the largest component of my company). I made a mistake. I sold traffic anonymously under corporate names. None of my visitors clients know who I am. They just obtain traffic from XYZ Corporation due to the fact it converts to sales for them. XYZ Corporation has no personality. In reality, it's fully automated and most of my clients seem to like it that way.

I tried to change that a couple of years ago. I started sending them emails teaching how they could get the most out of my traffic service. I was too late. They didn't know me and they didn't want to hear from me.

Then I tried one last attempt (I'm glad I did) by offering them an unique on visitors that month. I think I did a two for 1 deal or some thing like that. Over 25% of my buyers bought a new campaign that day. I made over $60,000 in one day with that one email. I thought that was cool! I still do. I can write a single email and make thousands of dollars in a single day. I think a lot of marketers like that.

The power of your customer list is extraordinary! When you can convert 2% of strangers into consumers with a sales page, you'll be able to convert 25% of your existing customers into customers of an additional product with that same sales page. That's potent!

I tried it with an additional product. It was a good item. It was mine. It was the search engine investigation itself that lead to the traffic those consumers were purchasing. In effect, I was offering to teach them how you can generate the identical traffic that I was selling to them. It flopped miserably. No-one bought. I tried many other products. Nothing. Why?

Some of the responses told me correct away. Even though I was writing under the company name, they didn't know me. I'll repeat that. They didn't know me. They knew my organization. They knew that my company delivered wonderful converting traffic, but they merely didn't know me. An endorsement of 1 firm by yet another isn't very potent. It isn't almost as potent as an endorsement by an individual.

So, I went on to do the Freedom Events. You know how they went. Based on the endorsement of several well-known Internet marketers, they sold out. Lesson learned. To get that 25% number, you need 1 of the following:

1. To be advertising to your clients as an organization and selling an unique give on the item of your organization that your clients already know about.

2. To be marketing to your customers as a person and selling a special offer on any product that you personally endorse. and have by no means given a bad endorsement on a product to your clients before.

I wanted to do the latter with my own customers. not those of another Internet marketer.

What's the best approach to do that? As I look around, a blog is the absolute best vehicle for that. As I sell products (and cross-promote them on the owner's pages), I also promote this blog. I do it really early in the procedure. It's mentioned on the owner's page and is also mentioned in the really 1st email most folks get after purchasing one of my products.

They buy the item from a stranger, but I introduce myself as the creator of that item very early by pointing them (you) at this blog.

Then, I do not hide the blog behind some corporate image. You do obtain my products from a corporation, but do you even know the name of that corporation? Who cares what it's called? I want you to get to know me. That's the purpose of this blog.

Now some folks are finding this blog prior to they purchase one of my products. That's OK too. Some individuals acquire a product based on the sales page. Some obtain since they know the author by no means produces junk. Some have a combination of those factors.

OK; so. yes. it is best to have a blog. I suggest that you create your blog between your 3rd and 4th product inside your primary marketplace. That's when I produced this blog. That is also when you want to commence cross-promoting your three or 4 products on their owner's pages.

Here are some other issues that I feel are important:

1. Register your name for the domain for your blog.

2. Put your name at the top, not some cutesy blog name.

3. Share of yourself. Don't post to your blog like you're a customer service rep answering the phone for a huge company. by no means revealing anything of yourself. only the corporate script. Chat together with your clients like they are dear buddies. Do not give out your house address or phone number, but within the context of the blog. what are you afraid of? Let your blog readers get to know you.

4. Post frequently. Men and women can get into the habit of performing some thing daily or hourly pretty simply. It is a lot more hard to get into a weekly or monthly habit. Post at least every day so your blog readers can get into an every day habit of reading what you've got to say.

5. Do not worry about giving away secrets of your products. That's 1 reason I only sell software, video and mentoring products proper now. It's just not feasible to accidently give away too much in text on your blog. Software and video are both far more robust mediums than text. I can explain in words all day long how you can do something. it'll still be useful to acquire the software to automate that task and/or purchase the video to in fact see how it all works.

6. Get a subcribe link up on your blog (and all of your content web sites). Some men and women will need to follow your blog, but won't bear in mind. You'll want to give them a way to permit you to send them reminders when you post. This will dramatically increase your number of repeat visitors over time.

OK; I believe that answers the question about why I have a blog and why you ought to too. and how you must set it up. Now, I can jump into the specific ways to get traffic to a blog that only exist for blogs. not other kinds of internet sites. I'll do that in a future post.

For now, go register your name and get Wordpress installed on that domain. Get your subscribe link up. Write an article and submit it to your blog. and then submit it via Artemis Pro with your blog mentioned inside the resource box of your article. That's how I started just just a little over two months ago and as of today. I'm nearly in the top 10,000 most visited web sites on the net. See when you can beat me inside the next couple of months.

By: Belinda Florretta

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