Reasons To Outsource Your Website Design

So it’s been decided that you are in charge of creating your company’s website.  You need to decide whether to outsource the design of your website or to do it yourself. Let me tell you my bias. For nearly all businesses and larger non-profits I recommend outsourcing initial website design, but be very sure that you bring site maintenance back in-house.

Website design done right is complex and requires a number of different skill sets that aren't commonly found in any one person, especially someone that doesn't do this for a living. Some of these skills include:

HTML savvy. Good web design software can help. But the kind of HTML code produced by many WYSIWYG ("what you see is what you get") programs can be kludgy and hard to maintain. Fine-tuning your design requires you to get into the raw HTML code.

Graphic design, color experience and good artistic taste.No software package bestows artistic taste on its user, but good taste is indispensable for an attractive site. Of course, graphic software expertise is required to produce attractive and clean photos and site graphics, optimized to the smallest possible file size for quick loading.

Website navigation design and implementation.Helping visitors get where they need to go quickly and efficiently is difficult, especially on sites over 20 webpages or so. Good navigation design comes from experience, not from good software.

CGI and database programming. Even smaller sites use a "contact us" form and often a site search program that require CGI program installation and configuration. Larger sites may need to be integrated with an online database, which is no job for the faint of heart.

JavaScript and Flash programming. Functional websites are dramatically helped by Flash and JavaScript features such as animation, drop-down navigation menus, and small windows that open to answer a hyperlinked question. Automatic pop-up windows that encourage e-zine subscriptions can be effective, but can be annoying if you don't make them to turn off after one pop -- and these days are increasingly blocked by pop-up blockers.

Marketing and business experience. An outside company doesn't really understand your business like you do. Make sure you communicate exactly what you need to achieve. The best website design firms understand how to build Web marketing into the site design to make it search engine friendly, to make the sales pages really sell, etc.

Wimpole House Company Services offers a very competitive web design and copy writing service.  Our highly skilled team can create and implement an effective website within 72 hours.  Check out our prices, you won’t be disappointed.

By: WHCS

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Wimpole House Company Services is a company formations and secreterial firm that has expanded into the complete business start-up experience. With over 25 years in business, we offer our clients a chance to take advantage of any one single service such as company formations, or the chance to use our entire service package or anything inbetween.