Recession Attitudes—is It Really As Bad As We Think?

Everywhere in economics today you hear bad news. Even the ones who are claiming that our recession isn’t as bad as they tell you still acknowledge that it’s bad. With all of this negative energy floating around how could one possible stay motivated in business? What if you are a small to medium size business and are just barely staying afloat? Should you close up shop now and count your losses?

No! Because you are still in business and that means you have already made a great deal of progress. Think about all those business owners out there who have already filed for bankruptcy. They are not thinking about closing up shop—they have been asked to close shop by their creditors.

However, if you are still staying afloat in your market then you are still a “contender.” You are still in the game and have a natural advantage over companies that are in worse financial shape as well as the dozens of new startup companies on their way. The question is, how are you going to survive this recession?

While many people continue to sensationalize the recession happening, this does not change the fact that the American dollar is still worth something. It is still worth a high amount in parts of Europe, Asia and Central America and other famous vacation spots. There is still money being circulated throughout the states. People are still getting paid, and even the ones that lose their jobs are finding new opportunities in related fields.

So while one can speculate about the recession’s impact on global commerce for hours, it can safely be said that it’s really not as bad as many are making it out to be. What is happening in the country today is a survival of fittest test. Only the smart companies are surviving this test, while numerous other poorly managed companies are filing for bankruptcy.

What you must do to survive the recession (regardless of whether it gets worse or improves in 2010) is follow the market. The market is rapidly changing and you must follow it, always being open to new opportunities in business. There is bound to be some setbacks that will challenge your resolve. However, what matters is not how many times you fall but how you rebound and how you get back on course.

Commit yourself to your business and do not let yourself falter. Now is not the time to shrink back and pray for the recession to skip over you. Now is the time to aggressively market your business and grab a piece of the pie!

By: Albert Mensah

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Albert Mensah is a Certified Speaking Professional. Originally from the impoverished African nation of Ghana, Albert travels the country speaking, motivating and inspiring. He has performed as a keynote speaker for companies including Allstate Insurance, Starbucks, Nordstrom, Boeing, John Deere Corporation, Wells Fargo and more. Visit AlbertMensah.com to learn more.