Redesigned Logos Of European Brands

Let us suppose one day you decide to change your own name. What would it be? Do you think your new name would boost your reputation among friends and family? Or do you fear you won’t be recognized any longer? Similarly, coming to the logo design world, the strength of a company logo lies in its ability to be remembered by a customer. Mostly customers remember a brand due to its visual presence, not the tag lines and services. This makes a logo design the biggest reason behind a company’s success or failure.

Some logos become an instant hit and within days mesmerize the customers. While for many, it may take many years to get its logo accustomed with its customers. Even a slight modification in logo design can create an enormous impact on brand equity. People who recall your products or services through a particular logo may not recall them via a new one.

The Positive Aspects:

Logo redesign helps in giving a fresh look of your business.
It helps in bolstering and brushing up the brand image tarnished by previous logo.
Redesign increases customer awareness of new services you offer.
It signifies that your business is dynamic and ever updating.
A variety of new customers get attracted to your business.

The Negative Aspects:

Logo Redesign incurs considerable amount of cost
New logo design is extremely difficult to relate it with your organization
It may take a long time to get your new logo design familiarized in the market.
After redesigning, customers may not recall your brand anymore
Excessive redesigning may cause damage to you company integrity and goodwill.

Therefore, I have picked some redesigned logos of famous European brands and want you to judge which of these had a positive or negative impact on the brand?

Redesigned European Brands:

1. Doctor Who – BBC TV Serial
2. Audi
3. Bavaria
4. UEFA Euro 2012
5. Air France
6. Commerzbank
7. Carrefour
8. British Airways
9. Excel Airways
10. British Petroleum

To witness the redesign in picture, Click on the given link in the resource box.

By: Charlie John

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