Reduce Mlm Attrition Rate By Generate Targeted Mlm Leads For Your Network Marketing Business
One of main criticism of network marketing business is a very high attrition rate. People leave faster than they come into this business. And most of time the seasoned network marketer will tell you this is a norm as it is a number game. Unless we can find a solution to reduce attrition rate, this industry will always be seen as a scam by lots of people.
There are two major Reasons that people leave this business:
1) Do not make money in the first 90 days
2) Unable to generate targeted leads for the business.
In this article, I am going to share with you some of the tips on how to generate targeted leads.
Let look at how a newbie usually being taught to generates leads.
You will be asked to list down everyone that you know. You usually try to find names from mobile phone, name cards that you collected and any name that you could recalled. This is how your mentors were taught by their mentors.
There is nothing wrong with the method as there are countless millionaire network marketers used this way to become successful in this business.
The problem is timing. It works well during their time where information is not so easily available. This method has become ineffective because the list usually consist friends and old aunties who may not be interested in starting out a business. A lot of time spent to sort out who is interested and who is not, this result in lots of face to face rejection.
Sometime this is known as the old school prospecting method.
Since internet technology is so easily available, it has changed network marketing industry in a big way.
The second and more effective way to get targeted MLM leads is to go online. How do you know the leads you are getting are targeted? You do that by marketing your site to people who are actively seeking for a network marketing opportunity or people who are on the verge of switching to another opportunity.
These people are the best kind of leads that every network marketers want to find. They are either already understand network marketing and willing to take a risk to start a new venture. You realize that you will spend less time and money to market to them.
How do you get targeted leads come to your site?
There are many ways you can do that – either through driving free traffic or by paying for traffic.
The decision to use free or paid traffic is based on your budget and time. If you are building your network marketing business on a shoe string budget and willing to wait for the traffic to come in, then choose free traffic.
You can easily divert traffic from other people blogs, social networking sites, social bookmarking, forums, traffic exchanges and posting free advertisement.
One of the advantages of using paid traffic is that you can control the amount of traffic you want to get. It all depends on your budget and you are the one that sets the cap on your traffic. You can get up to potentially unlimited traffic in a very short time. Some of the best ways to get the best targeted MLM leads come from pay per click (PPC) campaigns such as Google AdWords, buying banner advertising, paid social networking site and using E magazine advertisement.
Ngoh Kwong Meng is a successful online home based business coach who coach network marketer to prospect and generate leads, at the same time, get paid even prospects do not join you. Visit www.worldsponsoringacademy.com to get a free e book on "receive endless leads and cashflow"
Click the XML Icon Above to Receive Home Based Business Articles Via RSS!
