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Review Of Magnetic Sponsoring By Mike Dillard
The title, Magnetic Sponsoring, summarizes the core message of the book well. In order to sponsor more people you must turn yourself into a magnet. You become a magnet when you have knowledge and solutions to offer in response to everyday problems. This is often known as Attraction Marketing. In attraction marketing you don't promote your business opportunity directly. Rather you advertise your unique mentoring, your knowledge, your system for success and your tools. Doing this, requires that you offer value. Luckily there are ready solutions to the two core problems faced by network marketers- not enough leads and negative early cash flow. Learn the solutions and then teach them to others. If you can solve one or both of these problems for them, you become a valued, trusted resource. Notice that this holds true for distributors with your primary company but also the distributors of other MLM companies. Think about what would happen if you, from another company, could fix a problem that their upline couldn't help them with? Think they would be attracted to you? You bet. And not only are these people attracted to you, they are already sold on the concept of network marketing as a desirable business. Mike Dillard shares several strategies for developing yourself into a confident leader that others will seek out and follow in the pages of Magnetic Sponsoring. The shortened version of his advice is study and practice. There are no short cuts. If you don't currently have the skills and knowledge of a leader, you must invest time in acquiring them. You need a superior mindset to theirs. You need superior knowledge and you need superior skills. When you commit to educating yourself, you gain something no one can ever take away and that you can pass on to thousands. Let's go back to the two main problems of network marketers and how Mike Dillard addresses them in Magnetic Sponsoring. First your best business leads are other networkers - people already in the industry. And what does Mike say about cash flow? You generate near-term cash by promoting tools that assist your leads - the network marketers. These people are buyers, not lookers. These people are already spending on products and company-sponsored training. You'll have no trouble selling them a $50-500 dollar tool after having established your value. You capture a portion of this spending as an affiliate commission. This is what Mike Dillard terms a funded proposal system. As you share knowledge and tools and raise your value in the eyes of your leads, the affiliate commissions cover the costs of your time and the marketingcosts for your primary MLM business. The full Magnetic Sponsoring ebook is 77 pages of amazing value and this only scratches the surface. Mike's thinking is fresh and innovative and he has a relaxed yet authoritative writing style. Magnetic Sponsoring is a must for the determined network marketer at any stage in their career. Article Directory: http://www.articledashboard.com Andrea Kropp is an attraction marketing specialist teaching others how to brand and position themselves for success in MLM and traditional business. Part of her arsenal is an exclusive 70 minute Mike Dillard Attraction Marketing Interview recording available free to all networkers. |
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