Role Of Site Structure In Web Designing And Traffic

Search engine optimization is major feature for the search results. There are mainly two types of optimization: on page optimization and off page optimization. On page search engine optimizations are things that we can change on our webpage. Off page search engine optimization comes down to basically 1 thing, which websites are linking to your website and how they're doing it. The On page optimization aspect keeps in mind during the web site designing. I am recommending a little aspect of on page optimization which is usually do not take into account in web design that is site structure.

Site structure: Site structure plays an important job in search results. The following are the main points which you should follow in site structure during the web site design.

1) Search engine optimization and the Main page

The most significant point is to optimize the main page of your site for word combinations such as index.html. This page is most likely to get to the top of search engine lists. My search engine optimization observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites.

2) Number of pages

The universal rule of search engine optimization is that the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. If new information is being often added to the site, search engines consider this as progress and development of the site; moreover, you should sometimes publish more information such as events, articles, news, press releases, useful tips, etc on your site. This may give further benefits in ranking.

3) Navigation menu

According to rule, almost all sites have navigation menu. Use keywords in menu links, it will give additional search engine optimization importance to the pages to which the links refer.

4) Keywords in page names

The various search engine optimization professionals consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.

5) Avoid sub directories

It is best to place too many pages on your site, all in the root directory of your site. Search engines consider such pages to be more important than ones in sub directories, so that you try to avoid sub directories.

6) One page – one keyword phrase

Search engine optimization try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

Site structure is important for search engine optimization results as well as it has major impact on web designing. The proper site structure provides the easily navigated, highly usable website which fascinates more visitors and customers for business.

By: Haro

Article Directory: http://www.articledashboard.com

I hope you understand that how important the site structure in web designing.I advice you during the web site design don’t forget about site structure and make sure you remember these points. For more information visit www.wensil.com/