Rubber Bracelets Are Useful Promotional Tools In The Right Style

Rubber Bracelets are a versatile promotional medium, used to promote everything from job candidates to political parties to support for social causes. They are, in essence, miniature wearable billboards, announcing where an individual’s allegiances lie.

The appeal of the rubber bracelet, or silicone wristband, is that it is portable, customizable and cheap. It’s a unique medium in which one can produce a message inexpensively and still distribute it widely.

Rubber bracelets made of 100 percent medical grade silicone can be produced in many colors, print fonts and multiple styles to create a specific message unique to its intended use.

The most basic rubber bracelets are the debossed style, which imprints the message lettering into the silicone of the band. This is the same style as the classic yellow “Livestrong” wristband introduced in 2004 to raise awareness and money for cancer research. Selling for only $1 each, the simple rubber bracelet introduced by professional cyclist Lance Armstrong and Nike has since raised tens of millions of dollars for research and raised the profile of cancer survivors around the world.

Standard debossed rubber bracelets press the lettering into the wristband, producing a clean, visually subtle appearance. For best legibility, the imprinted message should be 50 characters or less. Longer messages are possible, but will have to be printed in a smaller font, producing a rubber bracelet that’s harder to read. These are commonly used to promote social causes and disease awareness.

Debossed painted wristbands fill in the sunken letters with color, dramatically increasing the visibility of the desired message and making it stand out. These have been used to advertise a job seeker’s availability for work.

Embossed rubber bracelets reverse the direction of the lettering, raising it above the bracelet design to stand above the band. This also creates a more visible message on the rubber bracelet.

Custom silk screened rubber bracelets use the same silicone wristband band as embossed and debossed bands. But instead of imprinting the message into the band, silk screening prints a full-color message onto the surface of the rubber bracelet. Because these wristbands can reproduce bright colors and much greater detail for fonts and logos, they are excellent for business promotional items. The image however, will not be as durable as that of a debossed or embossed rubber bracelet.

Segmented wristbands add more than one color to the rubber bracelet, in a way that’s more eye-catching than a single color. The colors are block-style, with no overlap or swirl.

Swirled silicone wristbands are a trip to the funky side of the rubber bracelet world. The swirled rubber bracelets mix colors in ways that produce a unique appearance, creating a wristband that is truly one of a kind.

Camouflage-print rubber bracelets are one way to make a statement. Whether that statement is low-key or high-concept is up to you. Traditional colors such as desert or green camo are one way to blend in. But if you’re looking for a dramatic approach, rubber bracelets are available in other camo patterns in bright, high-contrast colors such as pink or lime green. That’s sure to create a memorable impression.

Ultimately, there are custom rubber bracelets available to suit nearly every purpose. It’s up to the purchaser to pick the style, color and message he or she wants.

By: Andy McBride

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Direct Wristbands is the industry leader in custom Rubber Bracelets design and production. The company produces wristbands in a variety of sizes, colors and styles to suit any occasion.