Rule Of Five For Effective Communication

Rule of FIVE for Effective Communication

When communicating any message, one should ensure for effective communication that the receiver:

1) Receives the message

2) Understands the message

3) Accepts the message

4) Uses the message and information in the message

5) Sends feedback to the sender

Objectives of communication:

It can be used for any one or more of the following objectives:

· Information

· Advice

· Order

· Suggestion

· Persuasion

· Education

The main goals of communication are to build interpersonal relationship and to influence others.

Media of communication:

it is possible through a vast variety of media. For communication to be effective, the communicator has to be very careful and judicious in the choice of media, which will depend on the factors like the urgency of the message, the time available, the expenditure involved and the intellectual and emotional level of the receiver. Available media of communication can be broadly classified into six groups:

I.Written

Oral

III.Face-to-Face

IV.Visual

V.Audio-visual

VI.Silence

Merits and limitations of written communication.

Merits

Limitations

Facial expressions and gestures help to communicate better and it is almost perfect.

Particularly suitable for discussions.

Difficult to practice in large-sized organizations.

Not effective in large gatherings.

Ineffective if the listener is inattentive.

Visual communication includes printed pictures, posters, slides, filmstripsetc. But visual communication alone is not enough. It can be effectively used only in combination with other media.

Audio Visual Communication that makes use of telecasts, short films on cinema screen and videotapes is the latest medium of communication. It is a combination of sight and sound and most suitable for mass publicity and mass education.

Silence can effectively communicate a number of responses. "Silence is more eloquent than words"- is not a meaningless adage. Silence can very effectively convey such responses as disapproval, anger or indifference.

Definitions: Few of the important definitions of Communication given by Management experts are:

· It is the interchange of thoughts or information to bring about mutual understanding and confidence of good human relations. (American Society of Training Directors)

· It is an exchange of. Facts, ideas, opinions or emotions by two or more persons. (Rumania and summer)

· Communication means Understanding. (C.G Brown)

The dictionary defines communication as a process by which information is exchanged between individuals through a common system of symbols, signs or behavior.

Before going into the details of communication skills. we should discuss communication: - its definition, objectives, media, principles, types, barriers etc.

By: Irfan Mansuri

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