Running A Business - The Dark Side

In an earlier article, I talked about the differences between today's business environment and the environment in which I started my business ten years ago. In this article, I talk about some of the things that are the same, no matter when you start a business.

If your Million Dollar Desire is to start your own business, or to take your existing business to the next level, you are in for interesting times. But as fun, as interesting and as challenging as it might be to run a business, there are some things that aren't fun, interesting or challenging for a business owner. I call these the Dark Side of running a business. The Dark Side of your business are the absolutely have-to-do's you don't like to do and avoid like the plague. The bad news is that these are the areas which can and will cause your business to fail. The good news is that there are people who would love to do the things you hate doing.

Wealth Dynamics suggests eight distinct profiles for business owners. I translate these into eight discrete activities involved in a business: innovation, promotion, support, deal making, trading, accumulating, profit building and systemization. Visualize these activities at equidistant points around a circle, so innovation comes (again) after systemization.

Most people are naturally inclined to do well in one of these areas and to have some talent in the adjacent areas. I am good at innovation; I also have some talent at promotion and systemization. My Dark Side lies on the opposite end of the circle: trading (sales), accumulating (record keeping) and Deal Making (Business Development).

Record keeping is my nemesis. I used to think everyone hated accounting; imagine my surprise at finding someone who loved to track every penny and make things balance. It was almost a religion for them, a vision of the underlying order in the universe. There are people who enjoy bringing order to the chaos, and they can be just as surprised to find someone, like me, who enjoys creating the chaos and living in it.

You can start and run a business by yourself. You will not enjoy it, however, until you find people to bring light to your Dark Side. Ideally, you will find people to cover all of the activities on the circle with their primary and secondary inclinations. We naturally gravitate towards people who are like ourselves to be in business with; we need instead to find people who enjoy doing the things we do not, even when we aren't completely comfortable with them. Common interests make good friendships; common
causes make good partnerships.

Here's a synopsis of the eight activities, their definitions and the wealth profile associated with each in Wealth Dynamics:

Innovation - creative ideas, products, new ways of doing, thinking and being; Creator.
Promotion - becoming known, name recognition, identification, publicity; Star.
Support - helping, providing solutions, supporting customers; Supporter.
Deal Making - Pursuing large value/volume business arrangements; Deal Maker.
Trading - Generating transactions and revenue, sales; Trader.
Accumulating - Tracking income and expenses, accounting, building assets; Accumulator
Profit Building - Building business through assets, investments, subcontracting relationships, residuals; Lord.
Systemization - Systems formalization, replication and improvement, quality control; Mechanic.

Red Alert Bonus: If you or someone you know lives in the Houston, Texas area and want to know more about Wealth Dynamics, there is an unusual opportunity to go to a seminar with Bill Harris (star of the Secret and creator of Holosync) and Roger Hamilton (Asian entrepreneur and founder of Wealth Dynamics), but it's coming up quick. The seminar is at 7:00 pm, Thursday, November 13th, 2008, at the West Chase Hilton. Click here to see the flyer in PDF format and sign up at the web address on the flyer to get in for $20 (admission is $30 at the door, all proceeds to be donated to local charity). I've been to see both these speakers and they are super dynamic and motivational. They will also introduce you to concepts that can change your life and lead you to your Million Dollar Desire.

By: John Donna

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To learn more about Wealth Dynamics visit the Wealth Dynamics website. To learn more about your Million Dollar Desire, get your free audio at www.iwannamillion.com, or visit my blog at www.iwannamillion.com/blog.